TikTok美区家具月报总结（2024/10/01-2024/10/31）
核心内容概述
本报告总结了2024年10月TikTok美区家具类目的销售表现、商品趋势及关联达人情况。整体呈现增长态势，但市场份额略有下降，显示出竞争加剧的市场环境。
主要销售数据
- 销售额：$19.43M，环比增长13.11%
- 销量：228.94K，环比增长6.22%
- 平均成交价：$84.86，环比增长6.49%
- 动销商品数：5.3K，环比增长6.14%
- 动销小店数：1.07K，环比增长15.29%
子类目销售分布
| 类目 |
销量 |
销售额 |
销售额环比 |
市场份额 |
| 室内家具 |
184.28K |
$15.61M |
+31.74% |
80.37% |
| 商用家具 |
29.19K |
$2.03M |
+78.23% |
10.43% |
| 室外家具 |
7.33K |
$888.33K |
-27.26% |
4.57% |
| 儿童家具 |
1.05K |
$87.37K |
+252.27% |
0.45% |
热销商品TOP10
| 商品名称 |
类目 |
价格 |
销售额 |
环比增长 |
| [DEAL] 9-Drawer Dresser, Storage Unit Organizer |
橱柜与壁橱 |
$58.01 |
$1.46M |
+25.4% |
| zineuue Bed Frame- Heavy Duty Metal Platform Bed |
床 |
$53.48 |
$1.34M |
- |
| HUANUO ERGEAR Electric Height Adjustable |
办公家具 |
$85.49 |
$631.91K |
+160.87% |
| 【BLACK FRIDAY SALE】Twolike Memory Foam |
床垫 |
$201.58 |
$315.66K |
+152.04% |
| Sweetcrispy Home Furniture Dresser for Bedroom |
橱柜与壁橱 |
$35.95 |
$72.88K |
+131.87% |
| L Shaped Gaming and Computer Desk for Office and |
办公家具 |
$21.99 |
$43.01K |
+100.91% |
| [Deals] 9-Drawer Dresser, Storage Unit Organizer |
橱柜与壁橱 |
$57.99 |
$153K |
+98.42% |
| 【Black Friday Preview】GTPLAYER Office |
椅子 |
$114.97 |
$145.63K |
+86.64% |
| 【CHABUILDREARK】Bed Frame, Not Include Mattress |
床架、床头板 |
$188.10 |
$171.79K |
+82.66% |
| AMERLIFE LED Bed Frame with Led Lights Adjustable |
床架、床头板 |
$193.67 |
$178.04K |
+77.41% |
热销小店TOP10
| 小店名称 |
销售额 |
销量 |
平均价格 |
销售额环比 |
| FineJoys Home |
$3.27M |
64.45K |
$50.68 |
-35.1% |
| Raybee |
$1.78M |
21.75K |
$81.95 |
+19.14% |
| HUANUO Global |
$1.06M |
20.74K |
$51.33 |
+70.96% |
| My Depot |
$1.18M |
17.26K |
$68.32 |
-36.21% |
| Zhengmaiping Shop |
$1.34M |
15.86K |
$84.65 |
- |
| Sweet Crispy |
$856.23K |
11.96K |
$71.57 |
+6.54% |
| SAUG |
$623.44K |
9.82K |
$63.5 |
+87.97% |
| Yitahomefurniture HOME |
$977.86K |
8.81K |
$110.98 |
-23.78% |
| EnHome |
$661.6K |
7.63K |
$86.67 |
-41.49% |
| H Homey&Sweety |
$233.7K |
5.83K |
$40.1 |
+60.69% |
商品趋势
- 销量：29.88K，环比增长17.44%
- 销售额：$1.46M，环比增长25.4%
- 视频达人数：419，环比增长43%
- 带货视频数：815，环比增长45.02%
关联达人分析
| 达人名称 |
粉丝总量 |
主要带货类目 |
带货视频数 |
预估视频销量 |
预估视频销售额 |
总播放量 |
| Raza Dea |
22.43K |
美食/烹饪 |
14 |
1.18K |
$55.06K |
7.46M |
| ChryssyV |
163.76K |
美妆个护 |
1 |
470 |
$23.35K |
2.38M |
| OMG |
10.74K |
美妆个护 |
7 |
484 |
$22.25K |
4.14M |
带货视频表现
- 预估销量Top3视频：
- [DEAL] 9-Drawer Dresser, Storage Unit Organizer（播放量4.61M，互动率1.13%）
- 【Black Friday Preview】GTPLAYER Office（播放量3.94M，互动率0.86%）
- HUANUO ERGEAR Electric Height Adjustable（播放量3.73M，互动率2.82%）
小店趋势
FineJoys Home
- 销量：64.45K，环比下降42.28%
- 销售额：$3.24M，环比下降36.35%
- 动销商品数：100，环比下降6.54%
- 视频达人数：2.47K，环比增长9%
- 关联视频数：4.32K，环比下降13.39%
Raybee Furniture
- 销量：21.75K，环比增长4.45%
- 销售额：$1.78M，环比增长18.07%
- 动销商品数：96，环比增长9.09%
- 视频达人数：667，环比下降11.07%
- 关联视频数：1.07K，环比下降10.02%
HUANUO Global
- 销量：20.74K，环比增长31.83%
- 销售额：$1.06M，环比增长56.73%
- 动销商品数：19，环比增长11.76%
- 视频达人数：826，环比下降4.84%
- 关联视频数：1.43K，环比下降8.28%
