2021年第三季度移动应用报告（英）-70页_8mb

报告摘要

Worldwide app downloads totaled 35.7 billion in Q3 2021, a 1.9% year-over-year decrease from Q3 2020.
App Store downloads fell by 1.4% to 8.1 billion, while Google Play downloads dropped by 2% to 27.6 billion.
TikTok reached 3 billion downloads globally, becoming the fifth app to achieve this milestone and the first non-Facebook app to do so.
Sportsbook apps saw significant growth in September due to the NFL season and Google Play's updated policies.
U.S. downloads for top five sportsbook apps grew by 177% year-over-year.

TikTok remained the top app globally, with 74 million installs on the App Store, 15.7 million from its lite version (Douyin) in China.
YouTube was the second most downloaded app on the App Store.
Zoom dropped out of the top 10 for the first time since the start of the pandemic, ranking No. 12.
Microsoft Teams joined the top 20 as a business app.
Google Maps showed a 17% YoY increase, indicating a rebound in travel.

TikTok was the only app to reach 20 million U.S. installs, marking its first time since Q2 2020.
Pokémon Unite ranked as the top game in the U.S. despite being released late in the quarter, with 6 million App Store downloads.
Pokémon GO had its best quarter in a year.
Roblox ranked No. 2 in U.S. App Store downloads, continuing its streak since Q2 2020.

TikTok remained the top app in Europe for the fifth consecutive quarter.
Count Masters from Tap2Play was the top game in Europe with 13 million downloads.
Pokémon Unite had 8 million European downloads, with Italy, France, Germany, and the U.K. as its top markets.
Clash Royale saw a 110% QoQ increase in downloads in Italy.
NHS App ranked No. 20 in Europe, enabling users to get their NHS COVID pass.

Instagram became the top app in Asia for the first time since Q1 2014.
Meesho, an Indian shopping app, ranked No. 6 in Asia with 101% QoQ growth.
PUBG Mobile achieved more than 200% growth in Asia due to the release of Battlegrounds Mobile India.
Ludo King and Garena Free Fire rounded out the top three games in Asia.
Hypercasual games were less dominant in Asia compared to Europe, with Arcade being the top genre.

Google was the top publisher for the sixth consecutive quarter, with 475 million downloads on Google Play.
Tencent and Facebook held the top three spots since Q2 2020.
Alibaba Group moved into the top five.
Embracer Group ranked No. 7 globally and acquired CrazyLabs in August 2021.
AppLovin was the third-largest publisher on Google Play with 269 million downloads.

Google was the dominant publisher on the U.S. App Store with a 6.3% QoQ increase.
Voodoo was the only non-U.S. publisher in the top five, known for hypercasual games.
The Pokémon Company entered the top 20 on the U.S. App Store, with Pokémon Unite accounting for 90% of its downloads.

Tap2Play ranked No. 13 as the top publisher on Google Play in Europe, with Fidget Toys Trading and Count Masters among the top 10.
Outfit7 had My Talking Angela 2 as the No. 2 game on Google Play in the U.S., with nearly 2 million downloads.

Google Play saw hypercasual games make up 20% of the top 20 titles, with Arcade being the leading genre.
PUBG Mobile had 45 million Google Play installs in Asia, with India contributing 36 million.

TikTok dominated the global app market, particularly in China, U.S., and Indonesia.
Sportsbook apps experienced significant growth in the U.S., fueled by the NFL season and Google Play policy changes.
PUBG Mobile saw a resurgence in Asia with the launch of Battlegrounds Mobile India.
Hypercasual games were dominant in Europe (70% of top 20 titles), while Arcade was the top genre in Asia.
Meesho and Shopee were leading shopping apps in Asia and India, respectively.
Google remained a major player in both App Store and Google Play, with substantial market share in the U.S.
Embracer Group and AppLovin were among the top publishers globally, showing strong performance in the mobile market.