Hootsuite-2018年Q1全球互联网概览报告-2018.4-50页-2mb

2018 Q2 Global Digital StatShot Summary

Core Content Overview

This document provides a comprehensive overview of global digital trends in 2018 Q2, focusing on internet and social media usage, mobile access, e-commerce activity, and key platform statistics.

Key Statistics

Internet Usage

• Total Internet Users: 4.087 billion (54% of total population)
• Mobile Internet Users: 3.827 billion (50% of total population)
• Internet Growth: +276 million since April 2017
• Average Internet Speed (Fixed): 42.71 Mbps
• Average Internet Speed (Mobile): 22.16 Mbps

Social Media Usage

• Total Active Social Media Users: 3.297 billion (43% of total population)
• Active Mobile Social Users: 3.087 billion (41% of total population)
• Social Media Growth: +390 million since April 2017

E-Commerce Trends

• Searched Online for a Product/Service to Buy: 83%
• Visited Online Retail Store: 91%
• Visited Online Price Comparison Site: 55%
• Visited Online Auction Site: 47%
• Purchased Online: 73%

Gender Breakdown for E-Commerce

• Women visited e-commerce site: 90%
• Men visited e-commerce site: 91%
• Women used shopping app: 61%
• Men used shopping app: 59%

Search Trends

• Top Search Queries (Index Volume):

  1. Facebook - Index: 100, Volume: -24%
  2. YouTube - Index: 72, Volume: -3%
  3. Google - Index: 66, Volume: -7%
  4. You - Index: 39, Volume: -6%
  5. Weather - Index: 33, Volume: +40%
  6. News - Index: 26, Volume: +5%
  7. Gmail - Index: 21, Volume: -15%
  8. Amazon - Index: 19, Volume: +14%
  9. Hotmail - Index: 19, Volume: +1%
  10. Translate - Index: 16, Volume: +11%

• Other Search Queries:

  • Mail - Index: 16, Volume: -14%
  • FB - Index: 15, Volume: -23%
  • Yahoo - Index: 14, Volume: -10%
  • Instagram - Index: 14, Volume: +20%
  • Maps - Index: 10, Volume: -1%
  • Craigslist - Index: 10, Volume: -13%
  • Twitter - Index: 9, Volume: +1%
  • Tiempo - Index: 9, Volume: +57%
  • Meteo - Index: 9, Volume: +18%
  • WhatsApp - Index: 9, Volume: +38%

Facebook Insights

• Total Active Users: 2.234 billion
• Annual Change: +14%
• Mobile Access: 89%
• Female Users: 43%
• Male Users: 57%

Top Facebook Countries

1. India - 270 million (+27%)
2. United States - 240 million (+10%)
3. Indonesia - 140 million (+26%)
4. Brazil - 130 million (+6%)
5. Mexico - 85 million (+12%)

Top Facebook Cities

1. Bangkok - 25 million
2. Jakarta - 20 million
3. Dhaka - 18 million
4. Mexico City - 15 million
5. Cairo - 14 million

Top Facebook Languages

1. English - 1.1 billion
2. Spanish - 320 million
3. Indonesian - 170 million
4. Arabic - 150 million
5. Portuguese - 150 million

Age and Gender Breakdown

Top Facebook Pages

1. Cristiano Ronaldo - 122,490,000
2. Real Madrid C.F. - 107,680,000
3. Shakira - 103,420,000
4. FC Barcelona - 103,240,000
5. Vin Diesel - 100,320,000
6. Tasty - 93,340,000
7. Beyoncé - 113,500,000
8. Kim Kardashian - 109,780,000
9. Taylor Swift - 107,040,000
10. Kylie Jenner - 106,570,000

Engagement Rates

• All Posts: 4.08%
• Video Posts: 5.87%
• Photo Posts: 4.95%
• Link Posts: 3.61%
• Status Posts: 2.46%

Instagram Insights

• Total Monthly Active Users: 813 million
• Annual Change: +36%
• Mobile Access: 100%
• Female Users: 50.7%
• Male Users: 49.3%

Age and Gender Breakdown

Top Instagram Countries

1. United States - 120 million (+9%)
2. Brazil - 61 million (+7%)
3. India - 59 million (+13%)
4. Indonesia - 56 million (+6%)
5. Turkey - 34 million (+3%)

Top Instagram Accounts

1. Instagram - @instagram - 233,900,000
2. Selena Gomez - @selenagomez - 135,460,000
3. Cristiano Ronaldo - @cristiano - 123,330,000
4. Ariana Grande - @arianagrande - 118,320,000
5. Beyoncé - @beyonce - 113,500,000
6. Kim Kardashian - @kimkardashian - 109,780,000
7. Taylor Swift - @taylorswift - 107,040,000
8. Kylie Jenner - @kyliejenner - 106,570,000
9. Dwayne Johnson - @therock - 102,680,000
10. Justin Bieber - @justinbieber - 98,340,000

Twitter Insights

• Total Monthly Active Users: 330 million
• Annual Change: +3%
• Mobile Access: 90%
• Female Users: 42.8%
• Male Users: 57.2%

Age and Gender Breakdown

Top Twitter Countries

1. United States - 72.3 million (22% of population)
2. Japan - 50.9 million (15% of population)
3. United Kingdom - 18.6 million (6% of population)
4. Saudi Arabia - 13.8 million (4% of population)
5. Turkey - 10.8 million (3% of population)

Top Followed Twitter Accounts

1. Katy Perry - @katyperry - 109,220,000
2. Justin Bieber - @justinbieber - 106,130,000
3. Barack Obama - @barackobama - 101,720,000
4. Rihanna - @rihanna - 87,220,000
5. Taylor Swift - @taylorswift13 - 85,600,000
6. Lady Gaga - @ladygaga - 85,600,000

Mobile Platform Usage

Mobile Devices

• iOS Users: 57 million (43%)
• Android Users: 142 million (36%)
• Other Mobile Platforms: 118 million (4%)
• Laptops & Desktops: 17% of users

Mobile Access

• Facebook: 89%
• Instagram: 100%
• Twitter: 90%

Summary of Growth and Trends

• Internet Users grew by +7% since April 2017, with mobile users growing by +2%.
• Social Media Users increased by +13%, with mobile users growing by +14%.
• E-commerce activity was widespread, with 83% searching online and 73% purchasing online.
• Mobile platforms dominated social media access, with Instagram being fully mobile-only.
• Gender distribution varied across platforms, with Facebook and Instagram having a more balanced split, while Twitter had a higher percentage of male users.