SensorTower-2018年全年应用商店（APP）情报数据摘要（英文）-2019.1-66页_2mb

Q4 and Full Year 2018 Summary

Core Content Overview

This report provides a comprehensive analysis of app and game download trends for Q4 2018 and the full year of 2018. It highlights key performance metrics, top apps and games, leading publishers, and market growth by region and category.

Key Statistics

• Worldwide app downloads in Q4 2018: 27.4 billion, up 11.8% year-over-year.
• App Store downloads: 7.2 billion, up 1.5%.
• Google Play downloads: 20.2 billion, up 16%.
• Total App Store + Google Play downloads in 2018: 105 billion.
• App Store downloads in 2018: 29.6 billion.
• Google Play downloads in 2018: 75.7 billion.

Top Apps in Q4 2018

• TikTok ranked No. 3 worldwide by downloads, with over 660 million total in 2018.
• ByteDance (parent company of TikTok) had four of the top five apps in the U.S., including TikTok and its other apps.
• Facebook's Messenger, WhatsApp, and Facebook dominated the U.S. app downloads.
• Netflix was the highest-grossing non-game app worldwide in 2018.
• Amazon reached the top five U.S. apps, with its Alexa app entering the top 20.

Top Games in Q4 2018

• PUBG Mobile was the top downloaded App Store game for the third consecutive quarter.
• Voodoo had the top three games in the U.S., with Helix Jump, Fire Balls 3D, and Paper.io 2.
• Garena Free Fire was among the top five games globally, with over 60 million installs.
• Fortnite had over 500K downloads on Christmas Day and remained in the top five App Store games.

Top Publishers in Q4 2018

• ByteDance became the top Chinese publisher, surpassing Tencent.
• Google and Facebook remained the top two publishers globally.
• Voodoo moved up to No. 3 globally, with nearly one billion installs in 2018.
• Outfit7 Limited passed ByteDance to take the No. 4 spot in the Google Play publisher rankings.

Regional Highlights

• India saw the most significant growth, with 4.82 billion Google Play downloads (up 37% year-over-year).
• The U.S. and Japan had the highest app download volumes, with the majority coming from the App Store.
• China had 2 billion App Store downloads, the lowest since 2016, and a reduced gap with the U.S. compared to 2017.

Category Performance

• Social networking saw a decline in App Store downloads but grew significantly on Google Play, driven by TikTok's success in India.
• Shopping became the top category on the App Store, surpassing social networking with 11% year-over-year growth.
• Games accounted for 36% of Google Play downloads in Q4, down from 40% in 2017.

Key Trends

• TikTok was the fastest-growing app of 2018, with a 416% increase in downloads.
• Hyper-casual games dominated the U.S. and global app store charts, with Voodoo leading the way.
• Netflix was the highest-grossing non-game app worldwide in 2018.
• Amazon and Walmart made notable entries into the top 20 U.S. apps, indicating a shift in consumer behavior towards mobile commerce.

Methodology Notes

• All download estimates are based on unique installs per user, excluding Apple and Google pre-installed apps.
• Android estimates do not include third-party stores.
• Figures represent aggregate installs of all app versions, such as Facebook and Facebook Lite.

Top 5 Stories of the Year

1. TikTok's Rise: TikTok became the most downloaded app in China in Q1 2018 and expanded globally, becoming the second most downloaded app in the U.S. by the end of the year.
2. PUBG Mobile's Success: PUBG Mobile was the second most downloaded game in 2018, with a strong presence in multiple regions.
3. Hyper-Casual Dominance: Voodoo's hyper-casual games, such as Helix Jump, Paper.io 2, and Fire Balls 3D, led the way in both App Store and Google Play.
4. Google's Growth: Google saw a 25% quarter-over-quarter increase in downloads on Google Play, with YouTube Music and Google Pay for India among the top apps.
5. Amazon's Expansion: Amazon's app reached No. 5 in the U.S., and its Alexa app ranked No. 23, showing strong performance in the holiday period.

Conclusion

The Q4 2018 and full year 2018 data reflects a dynamic app market with significant growth in India, dominance by social and entertainment apps, and the continued success of hyper-casual games. Publishers like Facebook, Google, and ByteDance maintained strong positions, while new entrants such as TikTok and Amazon made a notable impact.