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• Introduction: The 2025 Ipsos Almanac reflects on 2024 events, highlighting challenges like a polycrisis, inflation, climate change, and political shifts (e.g., populism, India's elections, and anti-establishment movements). It also explores societal retreats to personal spheres and the rise of Nouveau Nihilism.

• Key Trends:

  • Climate and Environmental Concerns: Global consensus on climate urgency (80% agree environmental disaster looms) is narrowing.
  • Technology: AI acts as a co-pilot, merging with human intelligence (HI) to drive innovation across industries, but raises ethical concerns.

• Populism: Dominated elections worldwide; characterized by anti-establishment sentiment, with leaders like Trump, Sheinbaum, and Modi winning amid economic strains and voter frustration.

• Health and Wellness: Mental health is the top concern in 31 countries, stressing the need for holistic approaches in wellness.

• Equality: Polarized over women's roles and gender identity, accentuating Gen Z's alignment with gender and climate activism.

• Misinformation and ESG: Technology desert oases and synthetic data promise new gains, but misinformation and ESG shifts (global skepticism towards sustainability) highlight complexities.

• Regional News:

  • Brazil: Focuses on social structures, family, and economic shifts.
  • China: Hitting economic milestones with strong EV adoption.
  • UK: Balances post-election optimism and persistent discontent.
  • US: Complicated economy concerns and political shifts under Trump.

• Global Systems: The Almanac emphasizes the necessity of addressing polycrisis, integrating Gen AI, and promoting developed strategies for societal adaptation.

• Market Adaptations: Brands must embrace empathy, context-aware innovation, and global prowess to succeed amid cultural and consumer diversity.

Sources: Ipsos Global Trends, AI Monitor, Consumer Confidence Study, and country-specific analyses.