CBInsights-2019科技趋势报告（14项科技展望）（英文）-2018.12-57页-6mb

2019 Tech Trends Summary

Core Content

In 2019, technology is expected to significantly reshape multiple industries through innovation, personalization, and automation. The trends identified include the hyper-personalization of products and services, the convergence of smart home and healthcare technologies, the shift from traditional retail to "retail moments," the integration of real-world data into maps, automation in last-mile delivery, the expansion of sleep-tracking technology, the rise of data as a geopolitical issue, and the push for green logistics.

Main Trends and Key Points

1. The Hyper-Personalization of Everything

• Companies are leveraging vast amounts of data to create highly personalized experiences.
• Cross-industry collaborations are on the rise, such as Spotify and Ancestry.com using DNA data for personalized playlists.
• Personalization is also extending to products like nutrition plans and beauty items, using tools like image recognition.
• Autonomous vehicles are incorporating personalization data to tailor driving settings for individual passengers.

2. The Smart Home Targets the Senior Citizen Market

• As the tech-savvy generation ages, smart homes are becoming healthcare tools.
• Passive monitoring systems are being developed to track seniors' health without requiring active input.
• Examples include Google's bathroom sensors for cardiovascular monitoring and Amazon's voice recognition for detecting health issues.
• Indoor cameras and smart thermostats are also being used to monitor behavior and provide insights into potential health problems.

3. Malls Are Out. Retail Moments Are In.

• Traditional retail is declining, but shopping is still popular, just through different channels.
• Retail is becoming more integrated into everyday moments, such as car rides, with startups like Cargo offering in-ride shopping.
• Technologies like augmented reality and cashierless stores are enabling new retail experiences.
• Walmart has patented virtual reality shopping pods that can be placed in various locations like offices and apartment buildings.

4. Maps Become a Layer for Real-World Data

• Maps are evolving into platforms that integrate diverse data types, from health to environmental information.
• iRobot and Google Maps are collaborating to enhance smart home functionality with mapping data.
• Google has expanded its map data to include EV charging stations and environmental monitoring for methane leaks.
• Apple is also improving its mapping capabilities with new data collection methods, aiming to compete with Google.

5. Last-Mile Delivery Gets Automated

• Autonomous vehicles are being tested for last-mile delivery due to lower risk and cost.
• Companies like Kroger and Ford are piloting these solutions in various US cities.
• These pilots help in data collection and user research for future autonomous vehicle rollouts.
• Regulations will play a key role in the expansion of autonomous delivery services.

6. Tech Comes for Your Sleep

• Wearable technology is entering the sleep market with devices that track sleep patterns and improve quality.
• FitBit plans to launch a sleep tracking program, while Beddr's SleepTuner has received FDA approval.
• Devices like Dreem offer advanced sleep monitoring and personalized coaching through AI and sound waves.
• Sleep tech is expected to grow in 2019, leveraging the success of wearable devices.

7. Data Becomes a Hot-Button Geopolitical Issue

• Data is increasingly seen as a strategic resource, leading to stricter regulations and data localization policies.
• Toronto's Sidewalk Labs faced backlash over data collection plans, prompting the creation of a Civic Data Trust.
• India has introduced data localization laws, requiring non-Indian fintech companies to store data locally.
• Similar regulations are in place in China, emphasizing data control and security.

8. Smart Buildings Maximize Comfort, Wellness, and Efficiency

• Smart buildings are focusing on comfort and wellness through sensor-based systems.
• Occupancy sensors adjust HVAC and lighting based on the number of people in a room.
• Companies like Ecobee and Comfy are developing systems that allow occupants to control their environment.
• These systems are also contributing to energy efficiency by optimizing resource use based on real-time data.

Conclusion

2019 is set to be a transformative year for technology, with trends spanning personalization, automation, and data governance. The integration of AI and IoT in daily life is expected to deepen, offering more tailored experiences and improving efficiency in various sectors. As these technologies evolve, they will also bring new challenges, particularly around data privacy and regulation.