2010-12-14-皮尤-Global_Publics_Embrace_Social_Networking_26页_264kb
报告摘要
Global technology usage has grown significantly worldwide, with social networking appearing as a global phenomenon. Americans lead in social network usage, with 46% using sites like Facebook, followed by Poland, Britain, and South Korea at 43% or higher. In contrast, Germans and Japanese show low participation despite high internet access. Less developed nations like Kenya and Nigeria have lower rates, but this is often due to limited internet access rather than disinterest.
Mobile phone and computer usage have increased substantially, with median usage rising in many countries. Russia saw an eightfold increase in cell phone ownership, while countries like Indonesia and Jordan experienced large gains. Trends indicate widespread adoption in urban areas, with notable growth in Asia and Africa. Demographic analysis reveals strong age and education gaps: young people and those with higher education use technology more frequently, while over 90% of internet users in Pakistan do not use social networking. Gender differences are generally small, but exceptions exist in places like Turkey and Japan.
Overall, technology use has expanded across all surveyed nations, driven by younger populations and economic development, though disparities persist based on geography and socioeconomic factors.
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