2015-04-08-皮尤-Teens,_Social_Media_Technology_Overview_2015_48页_772kb

Pew Research Center: Teens, Social Media and Technology Overview 2015 Summary Summary

Key Findings:

1. Daily Internet Use: 92% of teens (ages 13-17) go online daily; 24% use the internet "almost constantly". Mobile devices, especially smartphones, are primary drivers of this access.
2. Smartphone Adoption: 73% of teens have or have access to smartphones; African-American teens (85%) lead in smartphone access. Teens from higher-income families are more likely to own smartphones, but basic phones (30%) are still common among some youth.
3. Social Media Dominance: Facebook remains the most popular platform (71% usage). Instagram (52%) and Snapchat (41%) follow closely. Platform preferences vary by age and gender: younger girls and older teens favor Snapchat and Instagram respectively; girls users heavier on visual platforms compared to boys.
4. Demographic Differences: Usage patterns differ by race, income, and gender. African-American teens are more active on social platforms; lower-income teens disproportionately use Facebook compared to wealthier teens who favored Snapchat.
5. Texting Habits: 91% of cell-phone owners text; 33% use messaging apps like WhatsApp among all teens; messaging volume averages around 30 daily texts for older teens.
6. Gender and Socioeconomic Trends: Girls show higher usage of social media, with specific dominance in Instagram use. Boys remain more likely to use gaming consoles and text messaging. Socioeconomic factors shape platform preferences, with wealthier teens favoring ephemeral apps like Snapchat.

Introduction: A survey-based study assessing teen technology use in 2014-2015. 1,060 teens ages 13-17 and their parents were surveyed online, measuring internet, smartphone, and social media use, as well as texting and gaming.

Methodology:

• Method: Probability-based sample via KnowledgePanel using mail and web recruitment.
• Sample Size: 1,060 teens and 1,060 parents.
• Collection Periods: September-October 2014 and February-March 2015.
• Margin of Error: +/- 3.7 percentage points for the full sample (i.e., 75% could be 71.3% to 78.7%). Smaller margins for subgroups.

Distribution of Social Platform Usage:

• Facebook: Most used (71%), slightly more popular among boys than girls; strongly favored by lower-income teens.
• Instagram: 52% usage, driving many teen girls to the platform; usage peaks for 15-17-year-old girls.
• Snapchat: 41% usage, more preferred by older teens and girls; strongly tied to smartphone access, less popular among lower-income teens.

Further Information:
This report examines teen social media and tech use, preceding studies on friendship and relationship formation online. It is recommended citation: Lenhart, Amanda, Pew Research Center, April 2015, "Teen, Social Media and Technology Overview 2015".