2023-04-21-Brand_Finance-2023年美国最具价值品牌榜_45页_37mb

US 500 2023 Summary

Core Content

The US 500 2023 report by Brand Finance is an annual assessment of the most valuable and strongest American brands. It provides insights into brand performance, sustainability perceptions, and sectoral trends, using a comprehensive methodology grounded in global standards and original market research.

Main Points

Brand Value Rankings

• Amazon reclaims the title of the most valuable brand in the US, with a brand value of US$299.3 billion, despite a 15% decrease from the previous year.
• Apple falls to second most valuable brand, with a 16% drop in brand value to US$297.5 billion.
• Alphabet owns the two strongest brands in the US: Google and YouTube, both rated AAA+ and achieving significant brand value increases.
• FanDuel is the fastest-growing brand in the US, with a 259% increase in brand value to US$3.4 billion.
• Accenture has the highest Sustainability Perceptions Score (7.79/10) and the highest Sustainability Perceptions Value (US$19.9 billion), followed by Tesla (US$17.8 billion).

Brand Strength and Performance

• The Tech sector remains the most valuable sector with a total brand value of US$902 billion, representing 58 brands.
• Retail is the second most valuable sector with a brand value of US$803.5 billion, accounting for 41 brands.
• Media is the third most valuable sector with a brand value of US$639.4 billion, including notable brands like Instagram, LinkedIn, and YouTube.
• Banking, Commercial Services, and Telecoms follow, with brand values of US$335.3 billion, US$270.1 billion, and US$176.6 billion, respectively.

Key Trends

• The Tech sector saw a 9% overall decrease in brand value, attributed to broader challenges in the sector.
• Retail brands experienced a 3% decrease, influenced by factors like reduced consumer confidence and supply chain issues.
• Media brands like Snapchat, Twitter, and Facebook saw significant drops, with Snapchat being the fastest-falling brand in the ranking.

Methodology and Services

• Brand Finance is a chartered accountancy firm and the first brand valuation consultancy to join the International Valuation Standards Council.
• The report is based on original market research involving over 150,000 respondents in 38 countries and 31 sectors.
• Brand Finance offers services such as:
  • Brand Valuation Reports (customized for companies)
  • Brand Strength Tracking
  • Royalty Rates Analysis
  • Benchmarking
  • Education and Certification Programs
  • Consumer Research Findings

Sustainability Perceptions

• Sustainability is increasingly seen as a key driver of brand value.
• Accenture leads in Sustainability Perceptions Score (7.79/10), and its brand value is US$39.9 billion.
• Amazon holds the highest Sustainability Perceptions Value (US$19.9 billion), while Tesla follows with US$17.8 billion.
• Sustainability Perceptions Value is calculated based on stakeholder perception and is a critical factor in brand valuation.

Key Brand Insights

• Amazon has diversified into various sectors including cloud computing, digital streaming, and voice/home automation, contributing to its strong brand position.
• Apple maintains a high level of customer loyalty, despite challenges in hardware supply and revenue forecasts.
• Google and YouTube are leading in brand strength, with Google ranked third most valuable brand in the US.
• FanDuel, under the ownership of Flutter, is experiencing rapid growth in the US online gambling market.
• Twitter and Facebook faced reputation challenges due to leadership changes and declining user engagement.

Contact and Resources

• For business inquiries, contact Laurence Newell at +1 (214) 803 3424 or I.newell@brandfinance.com.
• For media inquiries, contact Michael Josem at m.josem@brandfinance.com.
• For all other inquiries, use enquiries@brandfinance.com or visit www.brandfinance.com.
• Branddirectory.com provides access to brand values, reports, and consumer research from 2007 to 2023.
• Brand Finance Institute and Brand Dialogue offer educational programs, certifications, and communications strategies to enhance brand value and performance.

Conclusion

The US 500 2023 report underscores the dominant role of technology and retail in the American brand landscape, while also highlighting the increasing importance of sustainability in brand valuation. Despite overall declines in some sectors, Amazon and Accenture continue to lead in brand value and sustainability perception, respectively. The report serves as a benchmarking tool for companies to understand their brand's position and performance in a competitive market.