世界经济论坛-推动土耳其旅游业发展：利用大数据实现可持续增长的挑战和机遇（英）-2023.9-26页_8mb

Driving Türkiye’s Travel and Tourism Development: Challenges and Opportunities of Using Big Data for Sustainable Growth

Executive Summary

• Big data analytics supports Türkiye’s goal of creating a competitive, sustainable tourism economy.
• Tourism contributes 11% to Türkiye’s GDP, making it vital to socioeconomic development.
• Challenges include environmental degradation, high seasonality, and labor shortages.
• Opportunities to leverage big data include managing tourism flows, monitoring environmental impact, targeting markets, and informing policy.
• Recommendations focus on investing in ICT infrastructure, developing human capital, fostering collaboration, and ensuring data privacy.

Global Context

• Sustainability is essential for future tourism competitiveness.
• Digitalization and big data offer tools to track and mitigate environmental, social, and economic impacts.
• COVID-19 has accelerated digital adoption, making data access crucial for recovery.

Türkiye’s T&T Development and Sustainability Landscape

• Strengths: Cultural and natural resources, air transport, and price competitiveness.
• Challenges:
  • Environmental sustainability: Water stress, deforestation, air pollution.
  • Inclusive development: Gender disparities, youth unemployment, SME limitations.
  • Demand management: Seasonality, over-concentration of tourism, overcrowding.

Using Big Data for Sustainable Tourism Management

• Case studies from Buenos Aires, Singapore, Seville, and Amsterdam demonstrate how big data improves decision-making, monitors capacities, and targets sustainable growth.
• Examples highlight the use of mobile tracking, analytics platforms, and environmental databases to enhance tourism management.

Improving Türkiye’s Readiness for Using Big Data

Key Challenges:

1. ICT and digitalization readiness is low (ranked 52nd globally).
2. Human capital lacks advanced digital skills.
3. Stakeholder collaboration is fragmented, limiting data sharing.
4. Data limitations include selectivity, continuity, and privacy concerns.

Recommendations:

1. Governance frameworks: Establish standards, data-sharing agreements, and dedicated institutions.
2. Invest in human resources: Train professionals in data science, analytics, and apply it to tourism education.
3. Encourage digitalization: Expand infrastructure, especially for SMEs and rural areas.
4. Ensure data privacy: Create secure systems, encryption tools, and transparent privacy practices.

Conclusion

• Big data can drive sustainable and resilient tourism growth in Türkiye.
• Collaboration, investment in technology and skills, and policy integration are critical.
• Addressing challenges ensures the sector’s inclusivity, environmental protection, and long-term competitiveness.

Endnotes