2026-09-04-莱坊-Poznań_city_attractiveness_and_office_market_h1_2026_8页_1mb
报告摘要
Summary of Poznań's Investment and Economic Landscape (Knight Frank Report)
Core Content Overview
This report provides an in-depth analysis of Poznań's investment attractiveness, economic performance, and office market dynamics. It highlights the city's strong position in the Central and Eastern European (CEE) region, its growing reputation as a smart and sustainable city, and its role in the evolving industrial landscape due to nearshoring trends.
Key Economic Indicators
- City Area: 261.9 sq km
- Population: 700,420 (as of 01.2026, Mobile data)
- Number of Companies: 138,000 (as of 02.2026, GUS)
- Unemployment Rate: 1.6% (as of 05.2026, GUS)
- GDP Growth: 12%
- GDP per Capita: PLN 175,700 (GUS)
- Average Salary (Gross, Business Sector): PLN 10,346.99 (as of 02.2026, GUS)
Investment Attractiveness
Poznań has consistently ranked at the top of several prestigious rankings:
- 1st place in the "City of the Year" category – CEE Investment Awards 2025
- 1st place in the "Investor-Friendly City" category – Prime Property Prize 2025
- 1st place in the "Local Government Pearls" ranking (cities with over 100,000 residents)
- 2nd place in the "Business Friendly City" category – European Cities and Regions of the Future 2025
- 1st place in the "Economics category" – Oxford Economics Global Cities Index
- 1st place in the "Best cities to live in Poland" ranking – Business Insider Polska
- 1st place in the "Smart City Award" – cities with over 300,000 residents
- 4th place in the "Quality of life category" – Oxford Economics Global Cities Index
- Only city in Poland listed in Forbes' 20 best cities for Americans to live, invest and work in Europe
Quality of Life in Numbers
- Bike Paths: 351 km
- Green Areas: 128.3 sq km
- Number of Students: 100,500
- Number of Graduates: 24,000
- Number of Universities: 24
- Airport Distance to City Centre: 7 km
- Airport Passengers (2025): 4,144,829
Office Market Performance (H1 2026)
- Total Office Stock: 678,000 sq m (6th largest in Poland)
- Supply Under Construction: 77,000 sq m (up 47.3% YoY)
- New Supply: 5,000 sq m (up 107.8% YoY)
- Take-up: 48,500 sq m (up 51.6% YoY)
- Vacancy Rate: 11.5% (down 3.3 p.p. YoY)
- Headline Office Rents: EUR 11.50–16.00 per sq m/month
- Service Charges: PLN 17.00–29.00 per sq m/month
- Fit-out Budget: EUR 250.00–500.00 per sq m
Office Market Trends
- Leasing Activity: Strong rebound in Q2 2026, with take-up reaching nearly 42,800 sq m (up 142% YoY)
- Leasing Structure:
- New leases: 36%
- Renegotiations: 32%
- Expansions: 21%
- Owner-occupier transactions: Remaining share
- Top Sectors by Take-up:
- Energy sector: 24%
- IT sector: 18%
- Commerce sector: 18%
- Business Services: 16%
Major Office Projects
- Completed Projects: Selgros HQ (5,000 sq m)
- Under Construction: 77,000 sq m
- Planned for 2026: 12,300 sq m
- Upcoming Major Project: AND2 (39,000 sq m, Von der Heyden Group), expected to be completed in early 2028 and become the largest office building in Poznań
Investment Incentives
- Project Manager: Dedicated to support investors in project preparation and launch
- Employer Branding: Through press conferences, media, and online platforms
- Real Estate Promotion: At national and international events (e.g., MIPIM, Poznań Housing Fair)
- Investment Offers Database: Updated regularly at www.poznan.pl
- Collaboration with Special Economic Zones: To access government grants
- Sector Analyses: Prepared for investor needs
- Urban Real Estate Offer: Includes 16 areas with diverse development opportunities
Nearshoring and Talent Development
- Nearshoring Trend: Reshaping European industry, with Poznań as a key beneficiary
- Industrial Leadership Evolution: Focus on strategic thinking, profitability, and sustainable enterprise value
- Talent Demand: Increasing need for leaders with both commercial acumen and change management skills
- Talent Geography: Emerging regions like West Pomerania, Tri-City, and Lublin offer unique advantages in terms of quality of life, academic ecosystems, and untapped labor markets
Key Organizations
- Michael Page: Highlights the challenges of executive recruitment in a competitive market
- Knight Frank Poland: Provides strategic advice, forecasts, and consultancy services to commercial real estate clients
Contacts
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Knight Frank Poland:
- CEO: Charles Taylor (charles.taylor@pl.knightfrank.com)
- Research: Dorota Lachowska (dorota.lachowska@pl.knightfrank.com)
- Commercial Agency: Dorota Mielke (dorota.mielke@pl.knightfrank.com)
- Capital Markets: Krzysztof Cipiur (krzysztof.cipiur@pl.knightfrank.com)
- Valuation & Advisory: Małgorzata Krzystek (malgorzata.krzystek@pl.knightfrank.com)
- Strategic Consulting EMEA: Jaromir Sejud (jaromir.sejud@pl.knightfrank.com)
- Industrial Agency: Przemysław Piętak (przemyslaw.pietak@pl.knightfrank.com)
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Poznań Investor Relations Department:
- Contact: inwestor@um.poznan.pl
- Website: www.poznan.pl
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Michael Page (Jakub Świderski):
- Email: jakubswiderski@michaelpage.pl
- Phone: +48 798 507 665
- Website: www.michaelpage.pl
Conclusion
Poznań stands out as a top-tier investment destination in CEE, supported by a robust economy, a high-quality workforce, and a commitment to smart city development. Its office market is showing strong growth and resilience, while nearshoring trends are driving a new demand for leadership and specialized talent. The city's strategic initiatives and infrastructure make it an ideal location for both established and emerging businesses.
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