2023-09-04-中国会展经济研究会-2022年中国展览数据统计报告_178页_7mb

Analysis of 2022 China Exhibition Industry Development

The 2022 China Exhibition Data Statistical Report reveals that the exhibition industry faced unprecedented challenges due to the pandemic, marking a "trough year" with significant declines in trade exhibitions. Despite this, "dual exhibitions" (physical + digital) and recovery efforts offered glimmers of hope.

Overall Situation and Pandemic Impact

• China hosted 2,572 offline exhibitions in 2022, covering 4721万平方米, a substantial drop from 11,033 exhibitions and 14,877万平方米 in 2019.
• Shanghai and Beijing, as key cities, saw severe reductions (555 fewer exhibitions each), reflecting nationwide decline.
• The decrease resulted from: (1) pandemic restrictions limiting expo spaces; (2) using 2019 data as baseline for comparison; (3) digital exhibitions as an alternative; (4) Shanghai's impact due to strict measures.

Government Support and Policy Measures

• Central and local governments provided support through financial aid, policy innovation, and promoting "dual exhibitions".
• Measures included online platforms and emergency relief funds to maintain industry vitality.

Digital Transformation and Innovation

• In 2022, 196 online exhibitions were held, including 156 blended and 40 pure digital events.
• Guangzhou and深圳 led online expo activity, demonstrating digital resilience.
• Shanghai, however, lagged in online adoption.

International Exhibition Recovery

• Despite pandemic challenges, 24 Chinese-run international exhibitions were held abroad, indicating cautious market reopening.
• Organizers like M&Hall Exhibitions and Expoland showed progress.

Industry Trends and Key Findings

• Exhibition areas declined, but major events like the CΦFE and CIIE saw positive developments.
• High-impact events like the Global Digital Economy Conference drove new growth.
• Focus shifted to niche, high-value sectors in 2022.

Summary
The 2022 report highlights a challenging year for China's exhibition industry, driven by pandemic restrictions. Reduced physical events were balanced by digital growth and government support. International activities showed signs of recovery, reflecting cautious optimism for the future.