2022年亚马逊卖家报告（英）-43页_19mb

The State of the Amazon Seller 2022 Summary

Core Content

Jungle Scout's State of the Amazon Seller Report provides a comprehensive overview of the Amazon seller ecosystem in 2022, analyzing the behaviors, strategies, and challenges of 3,500 sellers across the globe. The report highlights the growing role of Amazon in the digital economy, emphasizing the impact of major global events and the evolving strategies of sellers.

Main Points

Amazon's Market Presence

• Amazon's annual revenue in 2021 was $470 billion.
• Amazon has over 300 million customers worldwide.
• Amazon.com sees nearly 2.7 billion site visits each month.
• The U.S. is Amazon's best global marketplace.

Seller Trends in 2022

• 95% of Amazon sellers plan to expand their businesses in 2022.
• 45% of sellers plan to launch new products unrelated to their current offerings.
• 31% of sellers plan to expand into Walmart.com.
• 18% of sellers also operate physical stores or plan to.

Seller Demographics

• 57% of Amazon sellers are between 25 and 44 years old.
• 37% are over 45 years old.
• 62% of sellers work other jobs in addition to selling on Amazon.
• 26% of sellers earn income solely from their Amazon business.
• 82% of SMB sellers are third-party (3P), 21% are first-party (1P), and 3% are both.

Business Models and Strategies

• Private label is the most common business model.
• 89% of Amazon sellers use FBA (Fulfillment by Amazon), while 11% use FBM (Fulfillment by Merchant).
• FBA is more popular among private label sellers, while FBM is favored by dropshippers and handmade artisans.
• 32% of sellers operate in more than one Amazon marketplace.

Ecommerce Expansion

• 58% of Amazon sellers also list products on at least one other ecommerce platform.
• Top platforms include eBay (28%), Shopify (15%), Etsy (13%), and Walmart.com (12%).
• 31% of sellers who plan to expand to other platforms will choose Walmart.com.

Product Trends

• Top categories for SMB sellers in 2022 include:
  • Home & Kitchen (32%)
  • Beauty & Personal Care (23%)
  • Toys & Games (20%)
  • Clothing, Shoes & Jewelry (18%)
  • Health, Household & Baby Care (17%)
• Sellers look for products with high demand and low competition, and they tend to source from China (84%), though some are diversifying.

Sales and Profitability

• 76% of SMB sellers are profitable.
• 22% of SMB sellers achieve average monthly sales over $10,000.
• Revenue and profit increase with more experience on Amazon.
• 66% of sellers have profit margins higher than 10%.
• Large brands and high-earning sellers can achieve millions in annual sales.

Challenges

• 35% of sellers are worried about competition from Walmart.com.
• Supply chain issues significantly impacted sellers in 2021.
• 20% of sellers pivoted to FBM due to FBA storage limitations.

Amazon Agencies

• 16% of SMB sellers use agencies to manage their Amazon businesses.
• Agencies offer full-service management, including product research, advertising, and inventory management.
• 32% of agency clients use retail arbitrage, while 28% use private label.

Key Information

• Amazon sellers are a diverse group, including solo entrepreneurs, business partners, and agencies.
• The U.S. remains the dominant marketplace for Amazon sellers.
• Walmart.com is becoming a significant competitor for many Amazon sellers.
• FBA is still the most popular fulfillment method, but FBM is gaining traction due to supply chain disruptions.
• Profitability is high for Amazon sellers, with many achieving significant revenue and margins.
• The report underscores the importance of product research, marketing, and diversification in the Amazon ecosystem.