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CBRE Global Occupier Survey 2015/16 Summary

Core Content Overview

The CBRE Global Occupier Survey 2015/16 provides insights into the priorities, practices, and strategies of 402 senior corporate real estate (CRE) executives from around the world. The survey highlights key global trends and regional differences in CRE decision-making, emphasizing the evolving role of CRE in supporting business objectives and workforce needs.

Main Themes and Findings

1. Macro Perspective

• Global economic uncertainty is a primary concern, with 49% of respondents identifying it as a top challenge.
• Cost escalation is the second most pressing issue, affecting 43% of respondents.
• Emerging markets are seen as favorable for growth, especially India and Southeast Asia.
• Location decisions are influenced by:
  • Cost considerations in EMEA and Asia Pacific.
  • Talent attraction and retention in the Americas.

2. Employee-Centric Thinking

• Workplace strategy is increasingly focused on the employee experience, with cost savings still a primary goal.
• Work-life balance is a central theme, with CRE executives seeking to support:
  • Collaboration
  • Flexible working programs
  • High indoor environmental quality
  • Access to public transportation
• Americas place a strong emphasis on employee attraction and retention (57% of initiatives), while EMEA and Asia Pacific focus more on internal collaboration and indoor environment quality, respectively.

3. Agile Enterprise

• Centralization of CRE management is becoming more common, with 72% of respondents reporting centralized CRE operations.
• Agility requires balancing global strategies with local execution, and external partnerships are key to achieving this.
• C-suite sponsorship is crucial for CRE initiatives to align with broader enterprise goals, particularly in a talent-driven environment.

Regional Differences

Industry-Specific Challenges

• Banking and Finance:

  • Tighter regulation is a top concern (63% of respondents).
  • Economic uncertainty and technology disruption are also significant.
  • The sector is experiencing revenue pressure due to low interest rates and competitive environments.

• Tech and Telecom:

  • Cost escalation (45%) and skilled labor shortages (43%) are top concerns.
  • Economic uncertainty is more prominent in EMEA and Asia Pacific (62%) than in the Americas (25%).
  • The sector is highly technology-driven, with a focus on space efficiency and employee engagement.

Key Cost Management Strategies

• Space efficiency initiatives are the most widely adopted cost-saving strategy, with 79% of global respondents using them.
• Lease renegotiation is also a major tactic.
• Facilities management sourcing, relocations, and energy management are being actively considered by ~25% of companies in all regions.
• The global services sector has driven consistent growth in office rents over the past four years, contributing to rising costs.

Workplace Strategy Evolution

• The focus is shifting from cost management to employee experience.
• Physical space is being reimagined as a platform for productivity, performance, and collaboration.
• Flexible working is a key component of modern workplace strategy, with a growing emphasis on:
  • Functionality of the workplace
  • Freedom of work style
  • Sense of community

Call to Action for CRE Executives

• Align CRE strategy with global enterprise goals.
• Use smart global data to engage the C-suite.
• Maintain cost focus while supporting talent needs.

Conclusion

The survey underscores the importance of CRE in driving business performance and employee satisfaction. As global businesses become more interconnected, CRE strategies must balance macroeconomic challenges, cost efficiency, and employee-centric design. The next phase of workplace strategy is centered on creating user-focused, high-quality environments that enhance productivity, engagement, and collaboration. This shift reflects the broader transformation of the workplace into a strategic asset, not just a cost center.