2022-12-03-普华永道-全球商业生态系统2030_36页_656kb

报告摘要

Global Business Ecosystems 2030: Analysis and Summary

Core Concept and Framework

This report introduces the Ecosystem Strategy Map (E2H) as a framework for business transformation in the digital age. It defines business ecosystems as networks of companies collaborating to address human needs, with Life Areas (e.g., Mobility, Health, Consumption) and Ecosystem Domains (e.g., Seamless Mobility, Personal Wealth and Legal) mapping human needs and market potential. Key elements include:

E2H Paradigm (Ecosystem-to-Human): Shifts from B2B/B2C to a customer-centric approach, emphasizing partnerships.
Three Roles in Ecosystems: Orchestrators, Realisers, and Enablers.
Four Strategic Directions: Role focus, Life Area focus, Life Area expansion, and Life Area integration.

Market Potential and Growth

By 2030, two-thirds of global economic activity will occur within 1/3 of Ecosystem Domains.
Top Growth Areas: Health (75% global CAGR by 2030), Living (78% in Europe), Adaptive Development (76% in long term).
NAFTA & Europe Lag: Growth rates are lower than global trends due to slow mobility transformation.

Implications for Businesses

Develop an Ecosystem Mindset: Focus on customer needs and cross-company collaboration.
Expand Scope: Eliminate boundaries, explore new partnerships to secure high-growth sectors.
Map Capabilities: Use the Ecosystem Strategy Map to identify roles and Life Areas served.
Strategic Positioning: Target high-margin Ecosystem Domains (e.g., Personal Wealth and Legal in Europe).
Embrace Sustainability: Data sharing and sustainable practices will be vital for ecosystem survival.

Key Recommendations

Invest in data analytics and digital platform capabilities.
Focus on data-driven innovation and sustainability alignment (UN SDGs).
Navigate stakeholder relationships strategically to maximize ecosystem value and market penetration.

This report concludes that the ecosystem era demands collaboration, adaptability, and a human-centric approach to business strategy.

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