2025_年学生招生状况（英）_21页_5mb

报告摘要

Top undergraduate destination remains the United States (13% share), but its popularity is declining due to diversification and policy changes.
Canada has dropped in rankings, likely due to foreign student limits, while European and Asian countries are gaining traction; South Korea entered the top 10 for the first time in 2025.
For postgraduate studies, the UK is the most popular destination, with a 50% increase in interest since 2024, attributed to stable recruitment policies.
Destinations like the UK and Canada remain highly rated for their welcoming atmosphere, despite policy shifts.

Business and Economics is the most sought-after field of study, with nearly 20% interest across both undergraduate and graduate levels.
Medicine and Health is also highly popular among graduate students, while subjects like Arts and Humanities and Informatique show varying trends based on education level and age.

Primary reasons for studying abroad include career development (e.g., job opportunities, skills acquisition) and financial benefits (e.g., earning more).
Job prospects drop significantly from undergraduate to doctoral levels, with less emphasis on adventure or personal growth for postgraduate students.
Students prioritize courses in top employers' fields, such as business or technology, to align with career goals.

Real-time monitoring of student preferences shows a conservative migration shift away from traditional destinations like the US.
A growing trend toward part-time studies: 74% of local students prefer this in 2025, facilitated by the need for flexibility in funding.
Early career students favor shorter programs, with 20-25% opening in Microsoft careers or similar for fast track to work.

Social media platforms are crucial: LinkedIn for doctoral recruitment, YouTube appealing to undergraduates, and TikTok essential for wider visibility due to its user base.
Applications are increasingly influenced by peer recommendations and direct contact with universities; email's popularity dropped 14% from 2024, while real-time chat saw a 200% increase.

Student funding relies heavily on working while studying or receiving financial aid, with scholarships trailing in importance compared to 2024 trends.
Ambiguity on university websites is the main obstacle for applications, with 41% of students citing unclear information, highlighting a need for better website clarity.

Most students apply to multiple universities (42% to more than three), with doctoral students applying to the widest range due to career insecurity.
Obstacles include regulatory changes and eligibility barriers, which hamper applications for over half the students, especially regarding language or academic requirements.

For further details, refer to the full report for insights on regional differences and generational preferences.

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