2018十大热门消费趋势（英文版）_14页_580kb

2018 Consumer Trends Summary

Core Content

The 2018 Consumer Trends document explores the evolving relationship between humans and technology, emphasizing a shift from traditional user interfaces to more intuitive, direct forms of interaction. It highlights the increasing expectations of consumers for seamless, real-time communication with devices, the impact of automation on work and leisure, and the role of new technologies like 5G, IoT, and AR/VR in shaping future interactions. The document also addresses the psychological and social implications of these technological changes.

Main Trends and Key Points

1. Direct Interaction with Technology

• Consumers are moving towards more natural and intuitive ways of interacting with technology, such as body language, intonation, touch, and gestures.
• 63% of consumers desire real-time language translation in earphones.
• 52% want earphones that can block out unwanted sounds, such as family members' snoring.
• 81% believe wireless charging earphones will be mainstream in 5 years.
• More than half of intelligent voice assistant users expect direct interaction with technology to become the norm within 3 years.

2. The Role of Connectivity

• 5G will enable ubiquitous connectivity, allowing devices to respond intuitively and quickly.
• Interoperability between IoT devices is crucial to avoid the complexity of managing multiple interfaces.
• Smartphones will no longer be the sole gateway to the internet, as consumers increasingly interact with other types of tech.
• Reliable connectivity is expected to become essential for everyday tasks like opening doors or cooking.

3. The Future of Work and Leisure

• 40% of consumers want robots that work and earn income, freeing up their leisure time.
• 32% believe they can find meaning in life without a traditional job.
• 49% are interested in universal basic income.
• 4 in 10 think hobbies may become new income sources.
• The rise of automation could lead to a leisure society, where people have more free time.

4. Smartphones and Privacy Concerns

• Biometric data (e.g., facial recognition) is already used to unlock devices, but interactive use could cause unease.
• 40% of consumers would be spooked by a smartphone that reads their emotions and responds accordingly.
• One in three would like to wear glasses that prevent facial recognition.
• One in three would also like to wear glasses that prevent surveillance cameras from recognizing them.

5. Virtual Reality and the Evolution of Photos

• 3 out of 4 believe that VR will allow them to walk around in smartphone photos within 5 years.
• 56% of advanced internet users expect smart battery technology to change how we power devices.
• 71% want long-lasting batteries that eliminate the need for frequent charging.
• More than 80% believe wireless charging will be mainstream in 5 years.
• Light field photography and 3D camera technology are expected to transform how we capture and interact with memories.

6. Urban Mobility and Air Traffic

• 39% think cities need air corridors for drones and flying vehicles.
• 38% are worried about drones falling on their heads.
• 55% of AR/VR users want an AR app to visualize air corridors.
• 77% believe most online retailers will use drones for faster delivery within 5 years.
• 40% want flying taxis to alleviate urban congestion.

7. Social Media and AI

• Social media is shifting from two-way communication to one-way broadcasting, driven by influencers and AI bots.
• 55% of consumers think influential groups use social media to broadcast messages.
• 55% believe AI can help verify the truthfulness of social media content.
• 41% of intelligent voice assistant users would like to use AI for email replies.
• 38% of intelligent voice assistant users would like to use AI to write social media status updates.

8. Advertising and Consumer Trust

• 40% of consumers are okay with ads if they get free services.
• 6 out of 10 want to use AI to block online ads.
• 42% believe companies will use intelligent advertising to persuade consumers.
• More than half of AR/VR users think ads may replace the products they advertise.
• 77% believe drones will be used for delivery in the next 5 years.

Conclusion

The 2018 Consumer Trends document underscores a significant shift in how consumers interact with technology. As devices become more connected and intelligent, the need for intuitive interfaces and direct interaction is growing. At the same time, privacy concerns and trust issues are emerging, especially with the use of biometric data and AI-driven interactions. The future is likely to see a leisure society where automation handles work, and virtual reality and smart batteries redefine how we experience and manage our daily lives.