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App Annie: The Data Behind 10 Years of Google Play

Core Content Overview

App Annie provides comprehensive data and analytics for the app market, helping businesses understand and grow in the global app economy. This document highlights key insights from 2012 to 2018 regarding the growth and performance of Google Play, focusing on downloads, consumer spend, and the most popular apps and companies.

Key Statistics

• Total Downloads: From January 2012 to August 2018, Google Play saw nearly 330 billion downloads.
• Total Consumer Spend: During the same period, consumer spend on Google Play exceeded $85 billion.
• Apps Available: By August 2018, over 2.8 million apps were available on Google Play.
• High Spend Apps: Over 5,000 apps generated more than $1 million in consumer spend.
• Revenue vs. Downloads: Google Play revenue growth outpaced downloads, nearly doubling between 2015 and 2017.
• Market Share: Google Play generated more than twice the downloads of the iOS App Store.
• Regional Breakdown:
  • APAC accounted for over 50% of Google Play consumer spend.
  • India was the top market by downloads, with 36.9 billion downloads.
  • Japan was the largest market by consumer spend, with $25.1 billion.
• Monetization Trends:
  • In-app subscriptions significantly boosted monetization for non-gaming apps.
  • By 2022, consumer spend on Google Play is projected to reach $42 billion, a 90% increase from 2017.

Main Points

1. App Economy Growth

• Google Play has seen substantial growth in both downloads and consumer spend over the past decade.
• Revenue growth outpaced download growth, indicating a shift towards more monetized apps.

2. Market Comparison

• Google Play outperformed the iOS App Store in terms of downloads, with a 2x share of worldwide downloads.
• The platform is not available in China, which affects regional data.

3. User Behavior

• Android users in select markets have over 60 apps installed and use more than 30 apps monthly.
• Games dominate downloads (41%) but account for 88% of consumer spend, highlighting their profitability.

4. Top Apps and Companies

• Top Apps by Downloads:
  • Facebook
  • WhatsApp Messenger
  • Facebook Messenger
  • Instagram
  • Clean Master
  • UC Browser
  • Skype
  • Snapchat
  • SHAREit
  • LINE
• Top Apps by Consumer Spend:
  • LINE
  • Tinder
  • Pandora Music
  • LINE Manga
  • Netflix
  • KakaoTalk
  • LINE PLAY
  • HBO NOW
  • BIGO LIVE
  • Pokecolo
• Top Companies by Downloads:
  • Facebook
  • Gomo
  • Cheetah Mobile
  • Microsoft
  • Alibaba Group
  • Outfit7
  • Baidu
  • LINE
  • Snap
  • Amazon
• Top Companies by Consumer Spend:
  • LINE
  • InterActiveCorp (IAC)
  • Pandora
  • Time Warner
  • Netflix
  • Kakao Corp
  • BIGO
  • Cocone
  • Hyperconnect
  • Badoop

5. Yearly Trends

• 2012: Social apps like LINE and KakaoTalk began to gain traction.
• 2013: APAC social platforms expanded globally.
• 2014: LINE dominated consumer spend with four of the top ten apps.
• 2015: Tinder became a global phenomenon in the dating app category.
• 2016: Snapchat's growth aligned with increased mobile video consumption.
• 2017: Video platforms like Netflix and HBO NOW led in monetization through subscriptions and micropayments.
• 2018: Short-form video platforms like TikTok and Vigo Video showed promise for long-term success.

Key Insights

• Google Play has become a major player in the app economy, with a significant share of global downloads and consumer spend.
• Non-gaming apps have seen a surge in monetization, especially with the introduction and evolution of in-app subscriptions.
• Japan stands out as the top market in terms of consumer spend, while India leads in downloads.
• LINE is a dominant force across both downloads and consumer spend, especially in the social and media categories.
• The APAC region is a crucial market, contributing over 50% of total consumer spend.

App Annie's Role

App Annie is the most trusted partner in the app economy, offering data and insights to over 1 million registered members. It provides tools like App Annie Intelligence and App Annie Connect to help businesses make informed decisions.

• App Annie Intelligence offers accurate data and insights for millions of apps.
• App Annie Connect consolidates app store, usage, and advertising data into one unified dashboard.

Additional Resources

• App Economy Forecast: The 2017-2022 forecast predicts 6 billion devices and $157 billion in spend.
• Product Management Insights: App Annie provides essential metrics and strategies for product managers.
• Mobile Ad Platforms: Guidance on how to engage with high-quality publishers and advertisers.
• Mobile Gaming Report: Highlights the continued dominance of mobile gaming.
• Platform Overview: Detailed information on the App Annie platform and its features.

Conclusion

App Annie's analysis reveals the dynamic growth of Google Play, emphasizing its role in the global app economy. The data underscores the importance of understanding user behavior, regional trends, and monetization strategies for success in the mobile space.