埃森哲-跨越发展，领军未来：创新与增长的技术战略（英文）-2021.5-38页_11mb

Summary of "Make the Leap, Take the Lead"

Core Content

This report explores how technology strategies can drive innovation and growth in the context of the COVID-19 pandemic. It identifies two distinct groups of companies—Leaders and Leapfroggers—that have successfully leveraged technology to outperform Laggards, while many others have struggled to adapt. The focus is on three strategic approaches: Replatform, Reframe, and Reach, which together form a framework for businesses to accelerate their digital transformation and achieve greater success.

Main Points

• Technology is critical to business success, especially during crises like the pandemic.
• Leaders (top 10% of companies) have consistently outperformed Laggards (bottom 25%) in terms of revenue growth.
  • In 2019, Leaders grew at 2x the rate of Laggards.
  • By 2021, this gap had widened to 5x.
• Leapfroggers (18% of the sample) are companies that have managed to outpace Laggards by adopting a more aggressive and progressive tech strategy.
  • They grow at 4x the rate of Laggards.
  • They combine Systems Strength and a significant Flip Size (shift of IT budget from operations to innovation).
• Three Strategic Imperatives:
  1. Replatform: Move to the cloud to build Systems Strength, enabling strategic agility and scalability.
  2. Reframe: Shift mindset to innovation-led strategies, collaborating with ecosystem partners and startups.
  3. Reach: Expand technology access across functions and prioritize employee well-being, sustainability, and reskilling.

Key Information

Leaders vs. Laggards

• Leaders:

  • Focus on strategic tech adoption and innovation.
  • Direct a larger portion of IT budget to innovation.
  • Achieve higher revenue growth and are more agile in responding to market changes.
  • Embrace user experience and employee well-being, with 65% prioritizing flexible work arrangements.

• Laggards:

  • Tend to invest in technology only to keep operations running.
  • Lag in innovation and have slower recovery from pandemic impacts.
  • Have lower Systems Strength and less aggressive IT budget reallocation.

Leapfroggers

• Characteristics:

  • High Systems Strength (above 30th percentile of peer group).
  • Large Flip Size (significant shift of IT budget from operations to innovation).
  • Use cloud migration to free up capital and improve efficiency.
  • Embrace collaboration and second-mover advantage.
  • Focus on broader value creation, including employee reskilling, well-being, and sustainability.

• Performance:

  • Grew 4x faster than Laggards between 2018 and 2020.
  • Outpaced Leaders in some cases during the pandemic.
  • Demonstrated higher investment in technologies like AI, automation, and IoT.

Strategic Shifts

• Replatform:

  • Companies like Banco Santander have moved to cloud-based systems, improving agility and scalability.
  • They consolidate digital services, reduce redundancy, and ensure seamless integration across the organization.

• Reframe:

  • Companies like Carrefour adopt a mindset of innovation and collaboration.
  • They partner with cloud providers and startups to build new IT capabilities.
  • Focus on scaling innovations and improving non-core business lines.

• Reach:

  • Companies like Deutsche Telekom expand access to technology across functions.
  • They invest in employee training, mental health, and inclusive work environments.
  • They design systems that prioritize data privacy and customer experience.

Conclusion

• The pandemic has accelerated digital transformation, with Leaders and Leapfroggers reaping the most benefits.
• Replatforming to the cloud is a key enabler for both growth and innovation.
• Reframing the strategic mindset to one of innovation and collaboration helps companies stay ahead.
• Reaching for broader value creation ensures long-term success and resilience.
• Companies that combine Systems Strength with Flip Size are best positioned to thrive in the new digital era.