2012-06-13-奥纬咨询-In-Car_IT_Is_Revolutionizing_The_Automotive_Supplier_Industry_3页_28kb

Summary of Oliver Wyman's Study on IT in Cars in the Automotive Supplier Industry

Introduction

In-car IT is revolutionizing the automotive industry as the strongest innovation driver. Suppliers recognize its strategic importance and must adapt to stay competitive, learning from the commercial IT sector.

Key Findings

• In-Car IT Impact: Electronics and software are crucial, enabling innovations like connected cars and intelligent assistance. By 2016, 210 million vehicles will be connected, representing over 80% of new cars.
• Strategic Importance: In-car IT ranks highly among CEOs and key decision-makers, comparable to electrification and lightweight construction, offering new revenue streams.
• Opportunities: Shift from hardware to software functionalities can reduce costs and provide technological leadership. Growth areas include infotainment, telematics, and driving safety.
• Challenges: Risks include hardware commoditization, competition from new industry entrants, increased system complexity, and delays in launches.
• Supplier Actions: Need for enhanced innovation management, active portfolio development, partnerships with research and IT companies, and stronger focus on software capabilities and development processes.

Recommendations

Suppliers should prioritize IT capabilities, such as building software factories and implementing end-to-end IT solutions, to outperform competitors and capture value in the evolving market.