2026年英国消费者科技报告_21页_2mb

UK Consumer Tech Update Summary

Core Content

The UK consumer technology sector is a significant and dynamic part of the national innovation ecosystem. As of 2025, the sector is valued at a combined $367B, with consumer tech startups contributing $185B in enterprise value. The UK has produced 57 consumer unicorns, representing 29% of all UK $1B+ companies and exits. These unicorns include well-known brands such as Deliveroo, Just Eat, ASOS, and Depop.

Main Points

• Market Value: The UK consumer tech sector is worth $367B in total, with $185B generated by consumer tech startups.
• Unicorn Growth: The UK has 57 consumer unicorns, highlighting its strength in innovation and scaling.
• Investment Trends:
  • UK consumer tech startups raised $3B in 2025, a 25% increase from 2024.
  • Investment has returned to growth after three years of contraction, driven by late-stage rounds.
  • Despite this, investment remains below pre-Covid levels at all stages.
• Funding Stages:
  • Late-stage investment (e.g., Series C, mega rounds) has seen a resurgence.
  • Early-stage and breakout investments are relatively stable but still below pre-pandemic levels.
• Sector Spotlights:
  • Marketplaces & Ecommerce: Combined enterprise value of $131B, with 41 unicorns and 47 thoroughbreds. The sector has grown 20x in 20 years.
  • Edtech: Worth over $12B, with 2 unicorns and 991 funded startups. The sector saw significant growth in 2021.
  • Gaming: Combined enterprise value of $34B, with 5 unicorns and 12 thoroughbreds. The sector has seen 52 rounds in 2024 and 54 in 2025.
  • Creative Services: Combined enterprise value of $47B, with 4 unicorns and 61 rounds in 2025.

Key Information

• Investment Growth:
  • In 2025, UK consumer tech startups raised $3B, up 25% from $2.4B in 2024.
  • The return to growth is largely due to late-stage investment rounds.
• Notable Companies:
  • Mubi (movie streaming platform) raised $100M in late-stage investment.
  • Nothing (smartphone challenger) secured $200M in Series C.
  • SheMed (personalised healthcare) raised $50M in late-stage funding.
  • TRIP (functional beverages) raised $40M in late-stage investment.
  • Healthily (personalised healthcare) raised £51M in Series B.
  • Granola (AI assistant) raised $43M in Series B.
  • SHERBET (electric taxis) raised £40M in Growth Equity VC.
• Startups by Funding Stage:
  • The most valuable cohorts of consumer tech startups are the youngest, with companies founded between 2015 and 2020 creating the most value.
  • Value creation accelerated during and after the pandemic, with the sector settling into a more stable growth phase.
• Investment Distribution:
  • Investment in consumer tech has been uneven across stages, with late-stage rounds seeing a notable increase in 2025.
  • The sector's investment heatmap shows regional activity, with London being a key hub.
• Methodology:
  • Data is sourced from Dealroom's proprietary database, combining public information, user-submitted data, and data engineering.
  • The report includes data from 2010 to 2025, with the latest data taken in 2024.

Investment by Year (2010–2025)

Investment by Stage (2010–2025)

Sector Highlights

• Marketplaces & Ecommerce:
  • $131B combined enterprise value.
  • 41 unicorns and 47 thoroughbreds.
  • Raised $17.7B since 2020.
• Edtech:
  • $12B combined enterprise value.
  • 2 unicorns and 991 funded startups.
  • Raised $1.9B in 2025.
• Gaming:
  • $34B combined enterprise value.
  • 5 unicorns and 12 thoroughbreds.
  • Raised $302M in 2024 and $134M in 2025.
• Creative Services:
  • $47B combined enterprise value.
  • 4 unicorns and 61 rounds in 2025.
  • Raised $5.4B since 2020.

Quotes from John Stewart, Director - Consumer, Venture & Growth at HSBC Innovation Banking

"Despite some continued micro and macro headwinds, the report shows that the Consumer sector continues to be a driver of UK PLC with increased investment overall year on year, although breakout investment is still seeing a more conservative appetite."

"The UK's ability to punch above its weight in generating Consumer Unicorns and innovation in key sub sectors such as marketplaces/ecommerce, edtech, gaming and creative services puts it in a unique position globally."

Conclusion

The UK consumer tech sector is resilient and continues to be a major contributor to the national economy, despite macroeconomic challenges. With a growing number of unicorns, increasing investment in late-stage rounds, and a diverse range of sub-sectors showing promise, the sector is well-positioned for continued innovation and growth. The collaboration between HSBC Innovation Banking and Dealroom underscores the importance of supporting this vibrant ecosystem.