2018亚洲旅游趋势（英文版）_16页_714kb

报告摘要

Asia Tourism Trends 2018 Summary

Core Content

The UNWTO/GTERC Asia Tourism Trends – 2018 Edition highlights the significant role of Asia and the Pacific in global tourism and underscores the growing importance of China-Europe tourism relations and the development of the Greater Bay Area. It provides a comprehensive overview of tourism trends, economic impacts, and future outlook for the region.

Main Points

Global Tourism Growth

In 2017, global tourism grew by 7%, reaching 1.32 billion international arrivals.
This was the highest increase in seven years, driven by strong outbound demand and a global economic upswing.
Asia and the Pacific accounted for 37% of global tourism expenditure, with 323 million arrivals and 335 million outbound trips in 2017.

Asia and the Pacific's Role

The region is the second most visited globally, with 24% of world arrivals.
It has the fastest growth in international tourism, with 6% annual growth in arrivals.
Inbound tourism in the region reached 390 billion USD in 2017, with 29% of global tourism receipts.
The region's tourism expenditure increased from 24% in 2010 to 37% in 2017, indicating rising spending power.

Inbound Tourism

China is the top destination in Asia and the Pacific with 61 million arrivals in 2017.
Thailand is the top tourism earner with 57 billion USD in receipts.
Intraregional tourism accounts for 80% of all arrivals in the region, with North-East Asia and South-East Asia leading in this trend.
Europe is the largest source of interregional tourism for Asia and the Pacific, accounting for 11% of all arrivals.

Outbound Tourism

Outbound travel from Asia and the Pacific reached 335 million in 2017, with 77% intraregional and 23% interregional.
China remains the largest outbound market, with 130 million trips in 2017, mainly to Hong Kong, Macao, and other Asian destinations.
Millennials and independent travelers are driving outbound travel, especially to long-haul destinations.

Tourism Expenditure and Trips

Asia and the Pacific travelers spent 502 billion USD in 2017, or 37% of global tourism expenditure.
China continues to be the top outbound market, followed by Australia, Republic of Korea, and Hong Kong.
Per capita expenditure in Asia and the Pacific is 120 USD, compared to 180 USD globally, showing growth potential.

Key Information

China and Europe

The EU-China Tourism Year 2018 marks a significant milestone in the historical trade and cultural exchange between the two regions, dating back to the Silk Road.
In 2016, 5.7 million Chinese tourists visited Europe, with 3.1 million coming from the EU.
Central and Eastern Europe (CEE) saw strong growth in Chinese arrivals, with countries like Czech Republic, Croatia, Hungary, and Poland experiencing 6-13 times more arrivals since 2010.
Air connectivity has improved significantly, with 76 air routes between China and Europe and over 9 million passengers carried by civil aviation in 2017.

Greater Bay Area

The Guangdong-Hong Kong-Macao Greater Bay Area is a strategic development zone in China, expected to spark unprecedented economic growth and create business opportunities for the rest of the world.
In 2016, the GDP of the Greater Bay Area reached 1.38 trillion USD, making it one of the fastest-growing tourism regions in China.
The Pearl River Delta is the center of tourism activity in Guangdong, with Guangzhou, Shenzhen, Zhuhai, and Foshan leading in tourism income.
Inbound tourism in Guangdong increased by 2.1% in 2016, reaching 35 million overnight visitors and generating 18.6 billion USD in foreign exchange revenue.

Tourism Prospects

International tourism is expected to grow by 3.3% annually from 2010 to 2030.
In Asia and the Pacific, tourism arrivals are forecast to reach 535 million by 2030, at a 4.9% annual growth rate, making it the fastest-growing region.
Sustainable and inclusive tourism is emphasized as a guiding principle for future development, in line with the UN 2030 Agenda.
Technology is a key enabler in the tourism sector, with China leading in innovation and mobile payments becoming increasingly popular.

Conclusion

The 2018 Asia Tourism Trends report underscores the dynamic and growing tourism landscape in Asia and the Pacific, driven by economic development, improved infrastructure, and technological advancements. It also highlights the strong and expanding China-Europe tourism relationship, with both sides benefiting from increased travel, cultural exchange, and economic cooperation. The Greater Bay Area is positioned as a major growth engine for the region, with tourism playing a central role in its economic and social development.

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