2022-06-04-科尔尼-Setting_the_pace_in_sporting_goods_14页_1mb

Europe's sporting goods market is poised for steady growth, driven by post-pandemic health consciousness and economic recovery. Southeast Europe (SEE) is expected to outperform other regions, with a projected CAGR of 7.7% by 2026, reaching €2.1 billion. Key trends include health and well-being, outdoor activities, athleisure, omnichannel retail, and sustainability. In SEE, factors like high sport participation (e.g., 74% in Slovenia), rising disposable income, and tourism boost demand, with trends such as e-bikes and female-focused products gaining traction. By 2026, the market will likely see stronger direct-to-consumer models and digital integration.