2018全球游戏市场报告（英文版）_23页_2mb

2018 Global Games Market Report Summary

Core Content and Key Insights

This report outlines the rapid growth and transformation of the global games market up to 2018, emphasizing the shift in consumer engagement and the emergence of new business models. It highlights the significant increase in market size, the role of mobile gaming, and the evolution of player segmentation.

Market Growth Overview

• The global games market grew from $35 billion in 2007 to an estimated $137.9 billion in 2018, representing an increase of $100 billion in just 11 years.
• The growth has been driven by a variety of factors, including the rise of mobile gaming, the integration of social media into gaming, and the development of new business models like games as a service (GAAS) and subscription-based gaming.

Key Trends

1. Games as IP - Thinking Bigger

   • Games are increasingly being viewed as intellectual property, leading to cross-industry collaborations and more substantial investments in game franchises.

2. Mobile Gaming - Start of a New Growth Phase

   • Mobile gaming has become the dominant segment, accounting for over 50% of global game revenues in 2018.
   • The majority of gamers (nearly 95%) play mobile games, with a significant portion of revenue generated through in-app advertising in emerging markets due to limited disposable income.

3. Games as a Service is the New Normal - Also for Consoles

   • GAAS has become a standard business model, with console publishers like Sony, Microsoft, and Nintendo exploring subscription-based services to maintain player engagement and revenue streams.

4. Gaming Gives Power to Consumers to Accelerate Change

   • Consumers now have a significant role in shaping the gaming industry, with communities driving engagement and influencing game development and marketing strategies.

5. Streaming and Esports Spark All-Around Entertainment

   • Streaming platforms and esports have expanded the gaming experience, integrating with social media and offering new forms of content and interaction.

6. Hyper-Casual Games Unlock Value in Social Networks

   • Hyper-casual games are gaining traction on social platforms, allowing for instant gameplay and leveraging social features to drive engagement.

7. Immersion and Competition Bring the Core Gaming Experience to Mobile

   • Mobile gaming has evolved to include complex genres like MOBAs and RPGs, offering competitive and immersive experiences comparable to PC and console games.

8. Gaming Drives Innovation Across Consumer Markets

   • The gaming industry is influencing other sectors, from technology to media, by introducing new interactive and monetization models.

New Segmentation Model

• A new segmentation model based on three engagement dimensions: playing, viewing, and owning.
• This model identifies 64 types of game enthusiasts, reflecting the diversity of how people engage with games globally.
• It considers both the time and money spent on gaming, as well as the level of community interaction and content sharing.

Regional Market Breakdown

Key Market Segments

• Mobile Gaming: Largest segment, with $70.3 billion in combined revenues for smartphones and tablets.
• Console Gaming: Second-largest segment, generating $34.6 billion in 2018 and projected to reach $39.0 billion by 2021.
• PC Gaming: Third-largest segment, with $32.9 billion in 2018, though browser-based PC gaming is declining.

Emerging Markets and Consumer Behavior

• Emerging markets have seen a significant rise in internet access, which has boosted mobile gaming.
• In these markets, gamers often pay with time rather than money, leading to a higher reliance on in-app advertising for revenue.

Industry Impact and Future Outlook

• The report predicts that the gaming industry will continue to disrupt traditional entertainment sectors.
• Subscription-based gaming is expected to become a major trend, with console publishers leading the charge.
• The report also highlights the potential of cloud gaming and the increasing importance of community-driven engagement.

Additional Highlights

• The report includes detailed demographic data, revenue forecasts, and insights into game company rankings.
• It provides a comprehensive view of the global games market, segmented by region, consumer behavior, and platform.
• Newzoo emphasizes the importance of adapting to new market dynamics and the role of data-driven insights in making informed business decisions.

Conclusion

The global games market has undergone significant transformation, driven by technological advancements, changing consumer behavior, and new business models. With mobile gaming leading the charge and subscription services becoming more prevalent, the industry is poised for continued growth and innovation.