IP产品的商业效益报告（英文版）_31页_1010kb

Summary of the DPP Survey Report: The Business Benefits of IP Production

Core Content Overview

This report provides an analysis of the business benefits of IP (Internet Protocol) production across the media industry, focusing on its impact on live and non-live production processes. The survey was conducted through workshops and interviews with DPP Members and industry experts, aiming to assess the timing, financial, operational, and creative benefits of IP adoption, as well as the associated investment costs.

Key Areas of Impact

The report outlines 10 broad areas where IP production is expected to have a significant impact:

1. Multicamera Shooting
2. Single Camera Shooting
3. Events Coverage
4. Live Streaming
5. Object Based Media
6. Managing Productions On Location
7. Post Production
8. Media Management
9. Cloud Playout
10. IP Distribution

Scoring System for Business Benefits

The report uses a scoring system to evaluate the business benefits of IP production, considering timing, financial, operational, and creative aspects:

• Timing:

  • Now: Deployments already exist
  • Next: Deployments will be happening within the next two years
  • Later: Deployments will happen in two to five years
  • One Day: Deployments may happen in more than five years

• Financial Benefits:

  • Low: Difficult to quantify, or marginal
  • Medium: Can be quantified and represent several percentage points of cost saving or avoidance
  • High: Highly significant, and above 10% cost saving or avoidance

• Operational Benefits:

  • Low: No change to workflows, or simply replaces one process with another
  • Medium: Makes things easier, although not profoundly different
  • High: Game changing: the opportunity fundamentally to improve how things are done

• Creative Benefits:

  • Low: Simply different, but neither noticeable to a consumer, nor a brand differentiator
  • Medium: Enables some value-add either to a business user or consumer
  • High: A major innovation, visible to a business user or consumer, and offering market differentiation

• Investment Costs:

  • Low: Cost neutral
  • Medium: Some investment cost, requiring local level sign off
  • High: A significant investment decision, requiring Board level sign off

Highest Business Benefits

The greatest level of business benefit is identified when:

• Timing is rated as Now or Next
• Benefits are High
• Investment costs are Low

The lowest level of business benefits is when:

• Timing is rated as One Day
• Benefits are Low
• Investment costs are High

Live Production

In live production, IP technology is used to transport audio, video, and data signals. It is distinct from non-live production, where IP serves as a transport method for content files.

Key Differences Between SDI and IP in Live Production

Benefits of IP in Live Production

• Cost Savings: IP allows for fewer OB vehicles and galleries due to increased flexibility.
• Operational Improvements: Centralised services and reduced physical infrastructure.
• Creative Opportunities: Enables quicker and easier expansion of coverage.
• Investment Costs: Medium to high, but the benefits are significant.

Non-Live Production

In non-live production, IP is used to transport files, enabling a shift from physical media (e.g., videotape) to digital file formats. It allows for:

• Software as a Service (SaaS): Leased software for as long as needed.
• Cloud Infrastructure: Scalable storage and processing.
• Remote Work: Talent can work from anywhere with good connectivity.

Key Characteristics of IP in Non-Live Production

• Flexibility: Supports variable resource demands.
• Scalability: Enables efficient management of workflows.
• Connectivity: Relies on robust internet access for remote operations.

Challenges and Considerations

• Skills Gap: There is a growing need for engineers with expertise in both broadcast and IT.
• Connectivity: IP-based non-live production requires reliable internet access.
• Attention vs. Typical Use: IP production is more visible in high-profile events, but not typical for most production companies.

Case Studies and Insights

• Pac-12 Sports Network: Uses IP for 450 events annually, resulting in cost savings of 18–25%.
• Globegig: Uses small, mobile teams and NDI for efficient, low-cost live streaming.
• Timeline Television: Highlights the scalability and cost-effectiveness of IP-based systems, such as handling 48 sources with just two fibres.

Conclusion

IP production is transforming the media industry by offering greater flexibility, scalability, and efficiency in both live and non-live contexts. While the transition requires investment and skill development, the potential benefits are substantial, especially in environments where the demand for resources is variable. The report emphasizes that the impact of IP is not limited to a single process but spans the entire production environment, making it a critical shift for future media operations.