品牌价值-马来西亚最具价值和最强大品牌100强的2025年度报告（英）-2025_42页_19mb

Summary of Malaysia 100 2025 Report

Core Content

The Malaysia 100 2025 report highlights the growth and performance of Malaysia's top 100 brands, which collectively reached a brand value of USD59.1 billion in 2025, marking a 16% increase from the previous year. This growth reflects the overall economic strength of Malaysia, with key sectors like oil & gas, banking, and tourism leading the charge.

Main Points

• Overall Growth: The top 100 brands recorded a 16% increase in value, with oil & gas (25%) and banking (20%) being the largest contributors.
• Top Brand: PETRONAS retained its position as Malaysia's most valuable brand for the 15th consecutive year, with a slight 1% decrease in brand value to USD14.4 billion.
• Fastest Growing Brand: Malaysia Airlines saw a 209% increase in brand value to USD607 million, making it the fastest-growing brand in 2025.
• Brand to Watch: MyEG increased its brand value by 119% to USD100 million and recorded the highest BSI score increase (29%) among Malaysian brands.
• Brand Strength: Proton emerged as the strongest Malaysian brand with a BSI score of 93.9/100, followed by Tenaga Nasional (88.9/100) and Mr D.I.Y. Group (87.8/100).
• Brand Guardianship: Khairussaleh Ramli, CEO of Maybank, was ranked as Malaysia's top brand guardian with a BGI score of 74.9.
• Sustainability: PETRONAS was recognized for its strong sustainability efforts, including a 52% increase in brand value and commitment to net-zero emissions by 2050.

Key Brands and Their Performance

Top 10 Most Valuable Malaysian Brands 2025

Top 10 Strongest Brands 2025

Key Insights

• PETRONAS continues to lead the oil & gas sector, despite a slight drop in brand value, due to its strategic investments and sustainability initiatives.
• Malaysia Airlines has made a significant comeback, with a 209% increase in brand value, driven by fleet renewal, digital transformation, and route realignments.
• MyEG is a standout brand, with a 29% increase in BSI score and a 119% increase in brand value, highlighting its successful digital transformation and innovation in blockchain and AI.
• Proton has become the strongest Malaysian brand, with a 10-spot jump in BSI ranking and a 30% increase in brand value, reflecting its strong market position and product innovations.
• Tenaga Nasional has shown robust growth, with a 35% increase in brand value and a BSI score of 88.9, supported by infrastructure investments and strong revenue forecasts.
• CelcomDigi is leveraging AI and digital transformation to enhance network performance and customer experience, while also embedding ESG values into its operations.
• Maybank was recognized as the top brand guardian, with a BGI score of 74.9, due to its customer-centric approach and digital innovation.

Sustainability and ESG

• PETRONAS was noted for its high sustainability perceptions, with a focus on reducing emissions and aligning with global ESG standards.
• CelcomDigi has embedded ESG values into its core operations, focusing on inclusive digital access, sustainable value chains, and environmental impact reduction.

Methodology and Services

• The report uses a comprehensive methodology that combines brand perceptions and financial analysis to evaluate brand value.
• Brand Finance provides services that bridge marketing and finance, helping companies understand and leverage their brand value for strategic decision-making.

This report serves as a valuable resource for understanding the current state and future potential of Malaysia's top brands, emphasizing the importance of innovation, sustainability, and effective brand management in driving growth and competitiveness.