品牌价值-肯尼亚最有价值和最强大品牌25强的2023年度报告（英）-2023.4-28页_10mb

Summary of Brand Finance Kenya Annual Report 2023

Key Findings

• Safaricom is Kenya's most valuable brand for 2023, with a brand value of KES87 billion, showing a 14% increase, driven by resilience during economic challenges and strategic expansion.
• Equity Bank and Kenya Commercial Bank are the second and third most valuable brands, with brand values of KES65.2 billion and KES46.6 billion respectively, experiencing significant growth of 51% and 24%. Both hold AAA+ brand strength ratings.
• Crown Paints Kenya is the fastest-growing Kenyan brand with a 70% increase in value to KES2.1 billion.
• Safaricom also has the highest Sustainability Perceptions Value at KES12.5 billion, reflecting strong commitments to environmental and social initiatives.

Methodology

Brand values are calculated using the Royalty Relief method, based on brand strength through the Brand Strength Index (BSI), which assesses factors like stakeholder equity, business performance, and marketing investment. Compliance with ISO standards ensures rigour.

Context

The report highlights brand resilience despite inflation, geopolitical instability, and economic pressures. Banking brands led in overall value, accounting for 49% of total brand value in the top 25 ranking. Sustainability and regional growth are key drivers for brand value increases.