2023-05-17-PQ_Media-2023-2027年全球媒体消费者使用预测_44页_1mb

The Global Consumer Media Usage Forecast 2023-2027 is a comprehensive report analyzing global media consumption patterns from 2017 to 2027. It provides actionable data on consumer media usage across 2017-2023 and forecasts trends through 2027.

Key highlights include a 2.7% increase in global media usage in 2022, reaching 55.81 hours per week, with males and females both showing steady growth. Digital media saw an 8.1% rise to 19.68 hours per week, accounting for 35.3% of total usage, while traditional media remained relatively flat. By generation, iGen and mGen showed higher growth rates. The report covers detailed regional analyses for key markets in the Americas, Europe, Asia-Pacific, and Middle East & Africa, with insights on digital and traditional platform usage. Forecasts indicate continued digital expansion, declining traditional media in some areas, and shaped by demographic and economic factors.