2022-05-07-品牌价值-斯里兰卡最有价值和最强大100强品牌的年度报告（英）_45页_13mb

Sri Lanka's Top 100 Brands

Key Highlights

• The total value of Sri Lanka's top 100 brands increased by 1% in 2022, reflecting some resilience despite the economic challenges.
• Dialog remains the most valuable brand for the fourth consecutive year, with a value of Rs. 54 billion.
• Keells has become the strongest brand in Sri Lanka, taking the top spot for the first time with a brand strength rating of AAA.
• The banking sector continues to dominate, accounting for 43.2% of the total brand value.
• The building materials sector showed the fastest growth, with a 23% increase in brand value.

Brand Leaders

Banking & Building Materials

• Banking sector holds dominance, with four top banking brands in the top ten by value.
• The building materials industry experienced significant growth, with Lankatiles leading at over 47% growth.

Challenges & Opportunities

• Tourism-related brands continue to show signs of weakness due to pandemic restrictions and variants.
• Supermarkets demonstrated strong performance amid supply chain disruptions, buoyed by online capabilities.
• Increased focus on sustainability and digitalization is shaping brand value, with metrics tracking environmental, social, and governance (ESG) factors.

Changes in Brand Landscape

• New investment banking brands have been introduced, reflecting their growing importance in the economy.
• E-commerce is carving out space in the retail sector, with Kapruka among the first digital players to emerge.
• Brand strength has been measured by customer-centric metrics such as recommendation likelihood, brand awareness, and loyalty.