2017年零售业研究（英文版）_10页_1mb

2017 Retail Vision Study Summary

Core Content

The 2017 Retail Vision Study explores the transformation of the retail industry driven by technology investments, particularly in IoT (Internet of Things), personalization, and omnichannel integration. The report highlights how retailers are leveraging smart devices, data analytics, and automation to enhance the customer experience, reduce costs, and improve inventory management.

Main Points

1. Top Drivers for Technology Investments

• Enhance customer experience
• Generate revenue
• Reduce operating costs
• Keep pace with competition
• Improve inventory management

These drivers reflect the industry's need to adapt to changing consumer behaviors and expectations.

2. IoT Adoption in Retail

• Mobile POS devices: 87% of retailers are using them to scan and accept payments anywhere in the store.
• Handheld computers with barcode scanners: 86% of retailers are using these to track pricing and availability.
• Tablets: 85% of retailers are using them to engage with shoppers and provide detailed product information.
• Kiosks and stationary terminals: 78% of retailers are using them for real-time pricing and availability updates.

The use of IoT technologies is widespread and includes sensors, beacons, RFID tags, and video analytics. These tools are being used to collect data and improve the retail ecosystem's intelligence.

3. The 'Phygital' Shift

• Phygital refers to the blending of physical and digital shopping experiences.
• 91% of retail sales still occur in physical stores, underscoring the importance of enhancing in-store experiences.
• Retailers are using location-based technologies to personalize the shopping journey, including:
  • Sensors to track customer footpaths
  • Beacons to trigger location-based marketing offers
  • Real-time alerts for store associates and customers (e.g., when a loyal customer enters the store or when a customer is in the parking lot for pickup)

4. Omnichannel Integration

• The path to purchase is becoming more complex with the rise of online and mobile shopping.
• Inventory accuracy is critical for omnichannel success, with 90% of retailers stating it must be at least 90% accurate.
• Retailers are integrating e-commerce and in-store experiences, including:
  • Buy in store, ship from store
  • Buy online, pickup in store
  • Buy online, return to store
  • Buy online, ship to home
  • Buy online, return by mail

5. Inventory Management Innovations

• Retailers are investing heavily in automated inventory visibility.
• RFID (Radio Frequency Identification) is a key technology:
  • Over 70% of retailers plan to implement item-level RFID.
  • RFID can increase inventory accuracy to 95%, reduce stockouts by 60-80%, and cut inventory-related labor costs by 75%.
• Inventory distortion costs are estimated at $1.1 trillion globally, with 10% cost reduction potential through better inventory control.

6. Data and Analytics

• Retailers are increasingly using data analytics and business intelligence to gain insights.
• Big data solutions are being prioritized to store and analyze IoT data, with 58% of retailers planning to invest in them.
• Key analytics tools include:
  • Predictive analytics (75%)
  • Market-basket analysis (top priority)
  • Customer segmentation (top priority)
  • Visual analytics (72%)
  • Cognitive computing (72%)

These tools help retailers understand consumer behavior, shopping patterns, and product relationships, enabling better merchandising and marketing decisions.

7. Global Retail Trends

• Retailers worldwide are investing in IoT technologies to redefine their operations and customer experiences.
• Regional Highlights:
  • North America: High adoption of IoT solutions such as automated inventory verification and shelf sensors.
  • Latin America: Emphasis on using technology to personalize and enhance in-store experiences.
  • Europe: 36% of retailers already know when specific customers are in the store, with expectations of exponential growth.
  • Asia-Pacific: Anticipates a greater shift of shopping from physical to online channels.

Key Insights

• The Millennial generation is driving the need for digital-native experiences, with them expected to make up 75% of the global workforce by 2025.
• Smart retail devices and IoT platforms are central to modernizing the retail experience, offering real-time data and actionable insights.
• Personalization is a key goal, with retailers aiming to know and customize for specific customers.
• Inventory accuracy and omnichannel integration are critical for customer satisfaction and operational efficiency.
• The future of retail is seamless, connected, and data-driven, with a focus on real-time visibility, customer engagement, and cost optimization.

Conclusion

The 2017 Retail Vision Study underscores the ongoing evolution of the retail industry, driven by technology, data, and consumer expectations. Retailers are investing in IoT, personalization, and omnichannel strategies to stay competitive and deliver better customer experiences. As the phygital and click-and-collect models gain traction, the integration of digital and physical touchpoints will become increasingly vital.