英文_腾亿研究院_中国汽车买家家庭收入与支出洞察（2025）_25页_2mb

报告摘要

Summary of "How Long Will the 'Large Family Car' Love Affair Last?"

Core Content

This report analyzes the consumption patterns of Chinese car buyers across different age groups and income levels, focusing on how these patterns influence the car market. It categorizes primary consumption expenses into five types: basic, extended, enjoyable, upgrade, and guaranteed consumption, each reflecting different stages of consumer behavior and needs.

Main Categories of Consumption

1. Basic Consumption

Focuses on daily necessities such as eating, living, and mobility.
Represents the consumption 1.0 era.
Typically constitutes the largest portion of household spending.

2. Extended Consumption

Involves improving the quality of life and work convenience.
Represents the consumption 2.0 era.
Includes items like better quality goods and services.

3. Enjoyable Consumption

Centers on enhancing spiritual and emotional satisfaction.
Represents the consumption 3.0 era.
Includes entertainment, travel, and dressing up.

4. Upgrade Consumption

Related to education, both for children and self-improvement.
Represents the consumption 4.0 era.
Aids in long-term income growth and future consumption capabilities.

5. Guaranteed Consumption

Focuses on medical care and elderly care.
Represents the consumption 5.0 era.
Ensures the sustainability of other consumption categories.

Key Findings

1. Nurturing Children

Primary focus for blue collar, middle-class, and wealthy car buyers.
In 2024, 64.01% of car buying families spent 15% or more on child-related expenses.
This trend is driving demand for specific family-oriented vehicles, such as nanny dad cars, study pal cars, and play date cars.

2. Education and Income

Education is a key driver of upgrade consumption.
In 2024, 15.25% of families spent 15% or more on education.
This investment is expected to improve future income, which in turn benefits the car market.

3. Enjoyable Consumption

Travel, entertainment, and dressing up are rising in importance.
In 2024, 36.6% of families spent 15% or more on travel, 30% on dressing up, and 25% on entertainment.
This has led to growth in sub-segments like grand & high-end and off-road & macho vehicles.

4. Guaranteed Consumption

Increasing due to the aging population, especially the post-60s generation.
In 2024, 31.43% spent on medical care and 26.44% on elderly care.
This is driving the need for accessible vehicles in China, similar to those in Europe and Japan.

5. Youth Car Market

Once the largest segment, it has shrunk significantly from 16 million units in 2017 to 8 million units in 2024.
The decline is attributed to delayed or postponed marriage and reduced spending on marriage-related items.
Brands like LYNK & CO and Deepal have shifted focus to middle-aged buyers.

6. Middle-Aged Car Market

Attractive segment with growing market share.
In 2024, end-user sales reached 12.7 million units, with 53.85% market share.
Primary focus is on education and elderly care, with some travel and car upgrades.

7. Elderly Car Market

Emerging as a new force in the car market.
In 2024, 53.23% of elderly families spent 15% or more on travel.
Expected to grow to over 5 million units by 2030.
Still underdeveloped in terms of product offerings and market attention.

8. Blue Collar Car Market

Contracting due to basic and guaranteed consumption pressures.
In 2024, 60.5% spent 15% or more on nurturing children.
Entry family cars are becoming more important, with models like Song PLUS, Xingyue L, and Tiggo 8 gaining traction.

9. Middle-Class Car Market

Expanding rapidly and becoming the mainstream market.
In 2024, end-user sales reached 11 million units, with over 45% market share.
Focus is on nurturing children and enjoyable consumption, driving demand for family-oriented vehicles.

10. Wealthy Car Market

Value high ground of the car market.
In 2024, 64.14% of wealthy families spent 15% or more on nurturing children.
Enjoyable consumption is also significant, with 46% of families prioritizing travel.
Shift from executive business cars to family-oriented luxury models like AITO M9 and ZEEKR 009.

Trends and Implications

Nurturing children is the sole focus across all income levels.
The evolution of consumption is moving from basic to extended, enjoyable, upgrade, and guaranteed.
Youth car market is shrinking, while middle-aged and elderly markets are growing.
Blue collar and middle-class markets are shifting toward family-oriented products.
Wealthy families are redefining the luxury segment with family-centric vehicles.
Trade war and economic factors are influencing consumption patterns, requiring strategic adjustments from carmakers.

Conclusion

The Chinese car market is undergoing a significant transformation driven by changing consumption priorities. As families focus more on nurturing children, education, and enjoyable experiences, the demand for family-oriented vehicles is increasing. The middle-aged and elderly segments are emerging as key growth areas, while the youth market faces challenges due to marriage delays and economic pressures. Carmakers must adapt their product strategies and marketing approaches to cater to these evolving consumer needs and capture the new consumption fundamentals.