2017年-数据局_GDC：2017全球游戏产业报告_14页_695kb

2017 State of the Game Industry Summary

Core Content

The 2017 State of the Game Industry report, published by the Game Developers Conference (GDC), provides an in-depth analysis of the current state and future trends of the game development industry. Based on a survey of over 4,500 game developers who had attended a GDC event in the past three years, the report highlights several key trends and insights across various aspects of the industry, including platform preferences, VR/AR development, funding models, and promotional strategies.

Main Trends and Findings

1. Platform Preferences

• PC and Mobile remain the most popular platforms for game development and release, with 45% and 35% of developers, respectively.
• VR Headsets are gaining traction, with 13% of developers releasing games on VR platforms, a significant increase from the previous year.
• Xbox One and PlayStation 4/Pro are still popular, but VR interest is growing.
• Android surpasses iOS as the preferred mobile platform for development, with 54% and 51% of developers, respectively.
• Nintendo Switch is expected to debut in March 2017, with 3% of developers currently working on it and 5% expecting to develop for it in the future.

2. VR/AR Development

• HTC Vive is the most popular VR/AR platform among developers, with 24% currently working on it and 40% planning to use it for their next project.
• Oculus Rift and PlayStation VR follow closely, with 23% and 13% of developers, respectively.
• Microsoft's HoloLens is the fourth most popular, with 24% of developers interested.
• Only 11% of developers are working on platform-exclusive VR/AR games, with the majority favoring the HTC Vive.

3. Developer Experience with VR

• 43% of developers experience motion sickness or discomfort in VR, but less than 10% are always uncomfortable.
• 75% of developers believe VR and AR are long-term sustainable businesses, showing confidence in the future of immersive technology.

4. Funding and Business Models

• Self-funding remains the most common method, with 55% of developers relying on company funds.
• Personal funding is also popular, with 29% of developers using it.
• External publishers are involved in 15% of projects.
• Crowdfunding interest is declining, with 46% of developers showing no interest in it.

5. Promotional Strategies

• Platform storefronts (e.g., Steam, PlayStation Store) are the most effective promotional method, with 19% of developers rating it as #1.
• Twitch streamers are the least effective, with only 3% of developers rating them as #1 and 45% marking them as N/A.

6. eSports Confidence

• 90% of developers believe eSports is a sustainable long-term business, a slight increase from the previous year's 88%.

Key Information

• GDC 2017 took place from February 27 to March 3, 2017, with an Expo from March 1 to 3.
• The Virtual Reality Developers Conference (VRDC) was held alongside GDC in San Francisco.
• North America and Europe are the dominant regions for developers, with 67% and 22%, respectively.
• Women make up 20% of respondents, showing a slightly more equitable gender ratio compared to the previous year.
• Most developers have been in the industry 3-6 years, indicating a mature but evolving workforce.

Conclusion

The 2017 State of the Game Industry report highlights a shift in developer focus towards VR/AR, especially the HTC Vive, while PC and mobile continue to dominate. There is growing confidence in eSports as a sustainable business, but crowdfunding is losing appeal. Developers are increasingly self-funded, and platform storefronts remain the top promotional method. The industry is evolving, with mobile AR/VR and AR seen as the future of immersive technology. The Nintendo Switch is viewed with cautious optimism, and the console refresh trend is met with mixed feelings. Overall, the industry is moving towards a more diverse and dynamic landscape.