皮尤-2021年社交媒体的新闻消费（英）-2021.9-15页_359kb

Summary of "News Consumption Across Social Media in 2021"

Core Content

This report from the Pew Research Center, released on September 20, 2021, provides an analysis of how Americans consume news through social media platforms in 2021. It is part of an ongoing study on news, information, and journalism in the digital age.

Key Findings

• Over half of Twitter users get news on the site regularly, indicating that Twitter remains a significant source of news for its users.
• About 48% of U.S. adults get news from social media at least sometimes, a 5 percentage point decline from 2020.
• Facebook is the most common source of regular news consumption among social media users, with 31% of U.S. adults getting news regularly there.
• YouTube follows with 22%, while Twitter (13%) and Instagram (11%) are also notable sources.
• Reddit, TikTok, LinkedIn, Snapchat, WhatsApp, and Twitch are less commonly used for regular news consumption, with TikTok showing a slight increase in news consumption among its users.
• Demographic differences exist among users of different platforms:
  • White adults dominate regular news consumers on Facebook (60%) and Reddit (54%).
  • Black and Hispanic adults are more represented on Instagram (20% and 33%).
  • Women are more likely to get news regularly on Facebook (64%) and Instagram (63%), while men are more common on Reddit (67%) and LinkedIn (57%).
  • Younger adults (18-29) are more likely to get news regularly on Snapchat (63%) and TikTok (52%).
• Democrats or lean Democrats are the majority of regular news consumers on most platforms, suggesting a political leaning in news consumption patterns.

Methodology Overview

• The survey was conducted from July 26 to August 8, 2021, involving 11,178 U.S. adults.
• Participants were drawn from the American Trends Panel (ATP), a nationally representative online panel of U.S. adults.
• The survey is weighted to reflect the U.S. adult population by gender, race, ethnicity, education, and other demographic factors.
• The response rate for the full survey was 88%, with a cumulative response rate of 3%.
• The margin of sampling error for the full sample is ±1.4 percentage points.
• The survey was conducted using self-administered web surveys, with email, SMS, and postcard notifications used to reach participants.
• Data quality checks were performed, and two respondents were removed for patterns of satisficing.
• The weighting process used pre-pandemic benchmarks for most variables, but volunteerism and party identification were adjusted to use 2020 measurements due to potential changes during the pandemic.

Additional Notes

• The report is part of a long-term research program funded by The Pew Charitable Trusts and supported by the John S. and James L. Knight Foundation.
• The ATP was created in 2014 and has undergone changes in recruitment methods, including a switch to address-based sampling in 2018.
• The sample design aimed to include non-institutionalized U.S. adults aged 18 and older.
• The questionnaire was developed in consultation with Ipsos and tested on both PC and mobile devices.
• Incentives were provided to respondents, ranging from $5 to $20, depending on the difficulty of reaching certain groups.
• The data collection protocol involved three launches (two soft and one full) with multiple reminder strategies.
• Sampling errors and statistical significance were adjusted for the weighting process.

Conclusion

The report highlights the continued role of social media in news consumption, with Facebook and Twitter being the most prominent platforms. It also underscores the demographic and political differences in how users engage with news on these platforms, and the methodological rigor behind the survey to ensure accurate and representative findings.