尼尔森-2017年全球音乐报告（英文）-2017-44页-8mb

GLOBAL MUSIC REPORT 2017 Summary

Core Content

The IFPI Global Music Report 2017 provides an overview of the global music industry's state in 2016, highlighting both the progress made and the ongoing challenges. The report emphasizes the transformative impact of digital technologies, particularly streaming, on the industry and the importance of fair remuneration for artists and creators.

Main Points

• Global Music Market Growth: In 2016, the global recorded music market grew by 5.9%, the fastest growth since 1997. This marked a return to growth after a decade of decline.
• Digital Dominance: Digital music accounted for 50% of total recorded music revenues, with streaming being the key driver. Streaming revenue grew by 60.4%, while digital downloads declined by 20.5%.
• Physical Decline: Physical music sales declined by 7.6%, though they still represented 34% of the global market, especially in Japan and Germany.
• Regional Growth:
  • Asia and Australasia: Grew by 5.1%, with a significant 45.6% increase in streaming revenue.
  • Latin America: Experienced the highest growth at 12.0%, with streaming contributing heavily.
  • Europe: Grew by 4.0%, with Sweden leading in streaming adoption at 69% of market revenue.
  • North America: Grew by 7.9%, driven by streaming and digital revenue.
• Streaming as the Future: Streaming is now the dominant format, with 97 million paid subscribers globally. The industry is expanding its reach through family plans and voice-controlled technology.
• Competition and Innovation: Streaming services like Spotify, Apple Music, Tencent Music Entertainment, and Amazon Music Unlimited are competing to expand the market and attract new users. This competition is seen as a positive force for growth and innovation.
• Challenges: The value gap remains a critical issue, with user upload services like YouTube not fairly licensing music. Copyright infringement, especially stream ripping, is also a growing concern.
• Performance Rights and Synchronisation: Performance rights revenue grew by 7.0% to US$2.2 billion, and synchronisation revenue increased by 2.8%. These streams are vital for the industry's sustainability.
• Artist and Creator Support: Record companies continue to play a central role in discovering, nurturing, and promoting artists. They are also investing in local strategies to adapt to different markets.
• Future Outlook: The industry is in a fundamental transformation that is changing everything about the business. While the market is growing, the focus remains on fair remuneration, legal digital markets, and sustainable growth.

Key Information

• Global Revenue: US$15.7 billion in 2016, up from US$14.8 billion in 2015.
• Digital Revenue: US$7.8 billion, making up 50% of total revenues.
• Streaming Revenue: US$4.6 billion, growing by 60.4%.
• Top Artists of 2016:
  • 1. Drake
  • 2. David Bowie
  • 3. Coldplay
  • 4. Adele
  • 5. Justin Bieber
  • 6. Twenty One Pilots
  • 7. Beyoncé
  • 8. Rihanna
  • 9. Prince
  • 10. The Weeknd
• Top Albums of 2016:
  • 1. Lemonade by Beyoncé (2.5 million units)
  • 2. 25 by Adele (2.4 million units)
  • 3. Views by Drake (2.3 million units)
  • 4. Self-destruct by Metallica (2.1 million units)
  • 5. Blackstar by David Bowie (1.9 million units)
  • 6. Blue & Lonesome by The Rolling Stones (1.8 million units)
  • 7. 24k Magic by Bruno Mars (1.7 million units)
  • 8. Blurryface by Twenty One Pilots (1.5 million units)
  • 9. Of Dreams by Coldplay (1.4 million units)
  • 10. A Pentatonix Christmas by Pentatonix (1.4 million units)
• Top Digital Singles of 2016:
  • 1. One Dance by Drake (12.5 million units)
  • 2. Love Yourself by Justin Bieber (11.7 million units)
  • 3. Closer by The Chainsmokers feat. Halsey (11.7 million units)
  • 4. Cheap Thrills by Sia (11.1 million units)
  • 5. Sorry by Justin Bieber (10.8 million units)
  • 6. Work by Rihanna (10.6 million units)
  • 7. Years by Lukas Graham (10.4 million units)
  • 8. Don't Let Me Down by The Chainsmokers feat. Daya & Konshens (10.2 million units)
  • 9. In Ibiza by Mike Posner (10.0 million units)
  • 10. Stressed Out by Twenty One Pilots (9.9 million units)

Conclusion

The global music industry is undergoing a fundamental transformation, driven by streaming and digital innovation. While there are positive growth trends, the industry must continue to fight for fair remuneration, address the value gap, and ensure legal digital markets. Record companies are playing a crucial role in this evolution, not only by supporting artists but also by adapting to local markets and embracing new technologies. The future of music lies in sustainable growth, fair compensation, and innovation.