2023中国品牌全球信任指数-23页_13mb

Summary of "2021 China Brand Global Trust Index" Report

The report highlights the growing role of China brands in the global economy, emphasizing that trust is a strategic asset for brand longevity. Key findings include:

• Global consumer perceptions: 71% of consumers find Chinese brands important for today's world, and 69% believe in their future potential, but challenges remain, such as stereotypes of low quality and over-reliance on manufacturing.
• Market dynamics: China brands show strong growth in trust, particularly in emerging markets (52% positive impression vs. 27% in developed markets). Tech-driven sectors like consumer electronics excel due to objective quality metrics.
• Trust drivers: The top priority is providing high-quality products/services (weight 137%), with Environmental, Social, and Governance (ESG) factors gaining influence, such as data privacy and social responsibility.
• Recommendations: Brands should focus on storytelling through ESG and product excellence, using diversified media channels (e.g., TikTok) and sales strategies (e.g., balancing online and offline platforms) to build trust globally.

Overall, China brands have significant growth potential but must address stereotypes and enhance ESG practices to compete effectively worldwide.