2017_VRAR创新性报告（英文版）_48页_1mb

报告摘要

VR/AR Innovation Report Summary (VROC Fall 2017)

Core Content

This report presents findings from a survey of over 600 professionals in the VR, AR, and MR development industry, conducted by the UBM Game Network. The data highlights the current state of the industry, developer priorities, and challenges facing the field.

Main Findings

Platform Popularity

HTC Vive is the most targeted platform, with 56% of developers currently working on it.
Oculus Rift follows with 49%.
Samsung Gear VR is also popular, with 33% of developers targeting it.
Other platforms like Google Daydream and Google Cardboard are less commonly used, with 24% and 24% respectively.
Magic Leap is the least targeted, with only 3% of developers focusing on it.

Future Platform Plans

HTC Vive and Oculus Rift are still the most anticipated for future projects, with 52% and 50% of developers planning to release their next title on these platforms.
Gear VR interest is declining, with only 26% of developers planning to use it.
Magic Leap is not expected to be a major platform for future releases, with just 2% of developers indicating it.

Platform Exclusivity

31% of developers are creating experiences that will be exclusive to a single platform.
HTC Vive is the most popular choice for exclusivity, with 35% of developers selecting it.
Oculus Rift and Gear VR each account for 13%.
9% of developers are open to other exclusivity options, and 7% are focusing on PlayStation VR.

Funding Sources

39% of developers are using company funds.
31% are self-funding.
21% are receiving funding from clients.
Angel investors and Venture Capital account for 10% each.
External Publisher and Crowdfunding are less common, with 5% and 2% respectively.
16% are not sure or have no funding source, and 8% are using other funding methods.

Profit Expectations

16% of developers expect VR/AR/MR to become profitable in the short-term.
39% believe it will be profitable in the medium-term.
38% think it will only be profitable in the long-term.
8% believe it will never be profitable, often due to working on student projects or non-profit endeavors.

Sustainability Perception

95% of developers believe VR/AR/MR is a long-term sustainable market, showing strong continued interest in the field.

Market Trends and Preferences

AR and MR are seen as more commercially viable than VR in the long-term, with 77% of developers believing AR or MR will dominate.
VR is viewed as a storytelling medium, while AR is seen as a tool for integration with the real world.

Challenges and Failures

The biggest failures of the VR/AR/MR market include:
- Lack of subsidized hardware.
- Limited enterprise applications.
- Insufficient native VR experiences.
Nausea and accessibility are the top unsolved problems in VR.
Lack of shared standards is a major concern in AR and MR.
High hardware cost and comfort issues are seen as barriers to mass adoption.

Great VR/AR/MR Experiences

Google Earth VR and Google Street View VR are praised for their social and immersive qualities.
Pokémon Go is noted for making AR accessible to the public.
Notes on Blindness is highlighted for its emotional and educational impact.
Rec Room and BigScreen are recognized for social and collaborative VR experiences.
Real Estate AR apps are seen as practical and useful in the market.

Key Information

The VR industry is maturing, but still faces significant challenges in terms of profitability and user experience.
HTC Vive and Oculus Rift remain the most popular development platforms.
Platform exclusivity is on the rise, with developers focusing on one platform at a time.
Self-funding and client funding are the most common sources of development funding.
AR and MR are expected to be more successful in the long-term due to their practical applications.
Nausea, accessibility, and lack of standards are the most pressing issues.
Great examples of VR/AR/MR experiences include educational, social, and practical applications.

Conclusion

The VR/AR/MR industry is evolving and becoming more established, with developers increasingly focused on platform exclusivity, enterprise applications, and user experience. While profitability is expected in the medium to long-term, the short-term remains challenging due to high costs, limited adoption, and technical limitations. The industry is still in its early stages, but there is significant potential for growth and innovation.