2010-09-28-皮尤-Online_Product_Research_12页_635kb

报告摘要

58% of American adults have researched a product or service online.
This represents an increase from 49% in 2004.
Approximately 21% of adults search for product information online on a typical day, up from 15% in 2007 and 9% in 2004.
Trends in online product research coincide with broader increases in internet-based commercial activities, such as online shopping (52% owned products in 2010) and travel services (52% made reservations).
Among internet users, 78% conducted online product research, and 32% posted online comments or reviews.

Higher income, education level, and broadband access correlate with increased online product research.
Factors such as race, age, and language affect behavior; for example, white adults and those speaking English show higher rates, while African-Americans and Spanish speakers show lower rates.
Age groups under 65 engage more in online research, while higher income brackets demonstrate greater involvement.

Data from a telephone survey between August 9 and September 13, 2010, with a sample of 3,001 adults.
Margin of error ±2.5 percentage points for general population and ±2.9 points for internet users (n=2,065).

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