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2018 Deloitte Football Money League Summary

Core Content

The 2018 Deloitte Football Money League highlights the financial performance of the world's top earning football clubs based on their total revenue from the 2016/17 season. Manchester United retained the top position for the tenth time, while a record ten English clubs made it into the top 20, underscoring the growing financial dominance of the Premier League. The league also notes the impact of UEFA competition performances, particularly the Europa League, on club revenues and rankings.

Main Points

• Manchester United topped the Money League for the tenth time with a revenue of £581.2m (€676.3m), aided by their Europa League title win and increased Premier League broadcast revenue.
• Real Madrid came in second with £674.6m (€674.6m), narrowly missing out on first place by €1.7m.
• FC Barcelona dropped to third, marking their first time outside the top two in nine years, due to a 5% revenue increase and poor on-pitch performance.
• Bayern Munich retained fourth place, despite a slight revenue decline, and remains the top-performing German club.
• Manchester City stayed in fifth place, with broadcast revenue surpassing £200m, becoming their largest revenue stream.
• Leicester City made a significant leap, climbing six places to 14th, driven by a 81% revenue increase, largely from UEFA Champions League distributions.
• Southampton was the only new entrant in the top 20, moving up from 18th due to increased broadcast revenue from the new Premier League deals.
• AFC Bournemouth entered the top 30 for the first time, reflecting the broader impact of broadcast revenue growth on English clubs.
• Italian clubs faced a decline in their Money League presence, with only three clubs in the top 20 and the league's overall performance at a low point.
• SSC Napoli climbed 11 places to 19th, aided by Champions League Group stage participation and a new partnership.
• AS Roma and AC Milan dropped out of the top 20 for the first time since 2012/13 and 2011/12 respectively, due to poor European performances.
• FC Zenit St Petersburg and Benfica were the only non-'big five' clubs in the top 20 and top 30 respectively, but both faced challenges in maintaining their positions.
• UEFA's distribution model played a key role in revenue generation, especially for clubs in the Europa League, with Manchester United's €44.5m distribution being crucial in their lead over Real Madrid.
• Broadcast revenue became the largest revenue source for Money League clubs, accounting for 45%, while matchday and commercial revenue shares dropped to 17% and 38% respectively.
• The Money League's top 20 now requires clubs to generate almost €200m in revenue, up from €172.1m in the previous edition.
• Deloitte's report emphasizes the importance of commercial and matchday revenue growth for English clubs to maintain their dominance, especially as the Premier League prepares for a new three-year broadcast rights tender starting in 2019/20.
• Spain continues to have only three clubs in the top 30, despite a new collective rights selling mechanism, highlighting the financial gap with the Premier League.
• The Champions League format change from 2018/19 is expected to increase competition for top spots, as the top four clubs from the four largest national associations will automatically qualify for the Group stage.

Key Information

• Revenue Calculation: Based on annual financial statements or direct sources, excluding player transfer fees, VAT, and other sales-related taxes.
• Revenue Categories: Matchday, broadcast, and commercial revenue. Adjustments were made for better comparability.
• Data Sources: Financial data and public information, with no verification or audit conducted.
• Social Media Metrics: Figures for Twitter, Facebook, Weibo, and Instagram are as of 8 January 2018, with only the most followed account included for clubs with multiple language accounts.
• Currency Conversion: All figures were converted using the average exchange rate for the year ending 30 June 2017 (€1 = £0.86) and 31 December 2016 (€1 = £0.87).
• Future Outlook: The report suggests that the financial landscape of football is evolving, with new broadcast deals and the potential rise of clubs from emerging markets.

Top 20 Clubs

Conclusion

The 2018 Deloitte Football Money League illustrates the continued financial dominance of English clubs, driven by record broadcast deals and UEFA competition earnings. While European giants like Real Madrid and Manchester United remain at the top, the league also shows the potential for clubs from other leagues to rise, particularly as the financial landscape evolves. The report serves as a valuable insight into the economic dynamics of football, emphasizing the importance of strategic revenue generation and international competition.