【毕马威】2024印度旅游业可持续发展报告英文版_36页_10mb

Sustainability in tourism
KPMG. Make the Difference.
Summary

The report analyzes the evolution of sustainable tourism in India, highlighting its recovery post-COVID-19 and future strategies for growth. The pandemic caused a historic decline in the global tourism sector, with international tourist arrivals falling by over 72% in 2020 and India experiencing a 36.3% drop in tourism’s GDP contribution and 20.8% reduction in employment. However, the crisis accelerated innovation in sustainability, digitalization, and health protocols. By 2022, domestic tourism rebounded strongly, and India’s tourism sector is projected to recover pre-pandemic levels by mid-2024.

Globally, the sustainable tourism market was valued at USD2.73 trillion in 2023, expected to grow to USD9.17 trillion by 2032 (CAGR of 14.4%). India’s market, valued at USD26.01 million in 2022, is forecasted to reach USD151.88 million by 2032 (CAGR of 19.3%). This growth is driven by India’s natural and cultural assets, coupled with government initiatives and private sector innovations.

The report outlines three pillars of sustainable tourism: environmental sustainability (minimizing ecological impact), socio-cultural sustainability (preserving cultural integrity and social equity), and economic sustainability (long-term development). Challenges include environmental degradation, economic vulnerability, and socio-cultural pressures, but opportunities lie in balancing growth with sustainability.

India’s policies emphasize eco-tourism, community-based tourism, and sustainable infrastructure. Key initiatives include the National Strategy for Sustainable Tourism (2022), the National Strategy for Ecotourism, and the "Travel for LiFE" campaign to promote responsible practices. The government has allocated INR2,500 crore for tourism infrastructure in the 2024 interim budget. States like Uttar Pradesh, Madhya Pradesh, and Goa have implemented specific measures, such as subsidies for energy audits, eco-friendly certifications, and support for local SMEs.

The future trajectory of India’s tourism sector focuses on eco-conscious travelers, sustainable infrastructure (e.g., solar-powered hotels), rural and community-based tourism, experiential travel, and digital innovation. Technologies like VR, AR, AI, and blockchain aim to enhance sustainable practices by enabling immersive experiences, improving transparency, and optimizing resource management. Additionally, green certifications and tax strategies (e.g., sustainability taxes, environmental levies) are proposed to incentivize responsible tourism and fund conservation efforts.

To address challenges, the report recommends community-level interventions, sustainable supply chain management, and collaboration among stakeholders. Government support includes capacity-building programs, financial incentives for eco-friendly projects, and initiatives to reduce economic leakage by prioritizing local resources and businesses. The integration of sustainability into corporate culture and the promotion of renewable energy, waste reduction, and responsible tourism experiences are critical for long-term resilience.

The report underscores the importance of aligning tourism with the UN SDGs, particularly reducing poverty, protecting ecosystems, and achieving climate goals. It calls for systemic changes, including public-private partnerships, innovative marketing, and policies to ensure equitable resource distribution. By adopting these strategies, India can position itself as a global leader in sustainable tourism, ensuring its natural and cultural heritage thrives while supporting economic growth.