2023-01-14-埃森哲-2022年科技愿景之旅游_53页_2mb

Accenture Technology Vision 2022: Transforming Travel with Emerging Technologies

Executive Summary

Accenture's Technology Vision 2022 report explores how technology trends are reshaping the travel industry. Key findings indicate that 100% of travel executives consider continuous technology advances more reliable than economic, political, or social trends for long-term strategy. The report focuses on four major trends: WebMe, Programmable World, The Unreal, and Computing the Impossible, highlighting opportunities for innovation through the metaverse, automation, synthetic data, and advanced computing, with 76% of executives planning partnerships or investments to address previously unsolvable problems.

Key Trends

WebMe

• The metaverse is expected to positively impact travel organizations, with 53% of executives believing it will, and 25% viewing it as transformative.
• Consumer and executive surveys show a shift toward digital life, with 38% of consumers finding their digital life increasingly "real."
• Future digital platforms must offer unified experiences and support Web3 interoperability to fundamentally change online engagement, with high executive and consumer adoption rates.

Programmable World

• 75% of travel executives view programming physical environments as a competitive differentiator, with AR automation disrupting industries.
• 78% report exponential growth in IoT/edge devices, and 99% plan AR investment for customer service, experiences, and collaboration over three years.
• Smart materials are seen as having high potential (81%) to create new business opportunities, enabling customization and adaptability in travel services.

The Unreal

• Synthetic data and AI raise concerns about authenticity; 99% of executives are worried about deepfakes and misinformation, leading to 87% planning proactive mitigation and verification mechanisms.
• 42% of consumers trust AI to improve experiences, but 73% expect transparency on AI use, with organizations focusing on accountability to regain trust.

Computing the Impossible

• Quantum, biocomputing, and high-performance computing signal unprecedented advancements; 97% believe they will revolutionize solving intractable problems.
• 95% expect these technologies to aid sustainability goals, and 76% plan collaborations or investments to leverage them, with 98% of execs prioritizing them for business transformation.

Key Findings

• Executive Insights: 100% of travel execs believe tech advancements enhance organizational vision, while 78% report pandemic adaptation.
• Consumer Insights: 55% spend more online, and 72% see AI as a lifeline for connections, with 57% expecting companies to unify digital experiences.
• Adoption Trends: 85% of consumers use or plan to use cryptocurrencies; 35% can recognize deepfakes, driving demand for secure AI practices.

Actionable Insights

• Travel companies should invest in metaverse and AR applications for immersive customer experiences, including virtual travel planning and hybrid hospitality.
• Prioritize partnerships, ethical AI use, and advanced computing to address operational challenges like sustainability and fraud.
• Build on demographics insights (e.g., Gen Z preferences) to personalize services and prepare for tech-driven disruption.

Conclusion

The travel industry stands at a crossroads to harness emerging technologies. By embracing the metaverse continuum, programmable worlds, synthetic realities, and advanced computing, companies can navigate volatility and transform into leaders of the future. Technology Vision 2022 underscores the need for a clear, forward-thinking vision to thrive.