2015-10-04-世界经济论坛-How_21st-Century_Longevity_Can_Create_Markets_and_Drive_Economic_Growth_16页_731kb

How 21st-Century Longevity Can Create Markets and Drive Economic Growth White Paper Summary

Introduction

This white paper by the World Economic Forum examines population ageing as a transformative market opportunity rather than solely a demographic crisis. It highlights how breakthroughs in healthcare and sanitation have extended lifespans, creating a massive consumer base of over 1 billion people aged 60+ by 2020. The paper emphasizes the need for strategic adaptation in business, policy, and society to harness this potential for economic growth, innovation, and sustainability.

Key Findings on Demographic Shift

• Global Ageing Trend: By mid-century, more people over 60 will exist than under 15, with emerging markets experiencing rapid changes due to modernization, urbanization, and declining birth rates. This contrasts industrialized nations, where ageing is evolving more slowly.
• Market Potential: Ageing populations represent a vast consumer market controlling significant disposable income. For instance, in the US, 70% of disposable income will be held by those over 60 by 2017, driving demand in healthcare, retail, home services, and technology.
• Economic Impact: Ageing can foster new markets and drive growth if businesses align with longevity trends, but challenges like funding longer retirements and managing age-related health issues must be addressed.

Notable Company Examples

• Businesses are innovating to cater to older consumers, such as launching age-friendly products (e.g., Raku-Raku smartphones) and services (e.g., home healthcare). Companies like BlackRock, Intel, Cardinal Health, and Pfizer are integrating ageing strategies into their core operations, including retirement planning, shared value models, and elder-care innovations, demonstrating profitability alongside social impact.
• Flexible work environments and inclusive policies are emerging, supporting older employees through programs like phased retirement and mentorship opportunities.

Public Policy Recommendations

• Governments need policies promoting flexible labour markets, incentives for silver entrepreneurship, pension reforms, and healthcare innovations to sustain economic growth. Public cooperation is essential to create an age-friendly ecosystem, including support for active ageing and affordable care.
• International organizations like the WHO, OECD, and G20 are developing frameworks to address these issues, aiming for a coordinated global approach.

Challenges

• Threats include rising non-communicable diseases (e.g., Alzheimer's), inadequate healthcare systems, and the need for educational shifts to prepare younger generations for longevity. Ensuring equal access for disadvantaged populations remains critical to avoid creating an "age divide."

Conclusion

Ageing presents immense opportunities for economic prosperity if strategically managed through business innovation, policy reforms, and cultural shifts. Collaboration between public and private sectors is urged to navigate challenges and unlock the "longevity dividend," ensuring longevity leads to sustainable growth and enhanced quality of life for all.