品牌价值-最具价值和最强大的英国品牌250强2025年度报告（英）-2025_48页_6mb

报告摘要

Total brand value of UK top 250 brands decreased by 3% in 2025 to £399.9 billion.
Dynamic Shift: Aerospace & Defence (A&D) led with a 17% increase, driven by security concerns, and Challenger brands boosted overall momentum.
- Revolut: 734% growth (brand value reached £1.4 billion).
- Monzo: Entered via £863 million valuation.
- Octopus Energy: New entrant at £512.1 million.
Top 10 Brands:
1. Shell: Down 16% to £33.9 billion; 9th year as most valuable.
2. HSBC: Up 29% to £20.7 billion; focus on fee-based services.
3. EY: Down 24% to £18.7 billion.
4. PwC: Down 13% to £17.3 billion.
5. BP: Down 8% to £13.7 billion.
Disruptors & Defenders: Banking faces pressure, with digital challengers growing quickly. British banks (HSBC up) and tech disruptors (Revolut) show varied strength.
Brand Strengths: Greggs became UK’s strongest brand with BSI 92.3 (AAA+) and resilience in daily life.
Sustainability: Regulations on greenwashing and ESG alignment are key for building trust; challenger banks like Revout lead in accessibility.
Other Highlights:
- Marks & Spencer: Rebounded 18% to £3.3 billion, despite cyber attack impact.
- Sustainability leader: Monzo with humour-led marketing drove high recall.
Trends show Challenger brands challenging legacy players and shifting towards customer-centric innovation.