2024-08-25-Brand_Finance-食品和饮料2024（英文版）_46页_12mb

Brand Finance Report Summary 2024

Overview

The 2024 Brand Finance report quantifies the financial value of key Food, Non-Alcoholic Drinks, and Dairy brands globally. Overall, the Food and Beverage sector experienced a 4% decline in total brand value to approximately USD268 billion, driven by consumer shifts toward smaller, personalized brands and price pressures. Sustainability and brand strength are critical factors influencing valuation. This summary highlights key rankings, trends, and methodologies.

Food Brands (Top 100)

• Nestlé retains the title of the most valuable food brand with US$20.8 billion, though its Brand Strength Index (BSI) decreased 2.6 points due to lower sales volumes from price hikes. Lay's surpasses Yili to become the second-most valuable food brand with US$12 billion, aided by convenience food trends. Viterra shows the highest growth at 37%, up 37% to US$1.1 billion.
• Challenges: Busy lifestyles and evolving consumer preferences favor convenience foods and dairy, but established brands face adaptation challenges.
• Strength & Sustainability: Amul and Hershey's lead with AAA+ brand strength ratings. Nestlé has the highest Sustainability Perceptions Value, emphasizing its commitment to sustainable practices.

Non-Alcoholic Drinks Brands (Top 50)

• Coca-Cola is the most valuable brand with US$35 billion, maintaining leadership with a 5% growth. Nongfu Spring experiences the largest value surge, doubling to US$8.3 billion, driven by RTD tea success.
• Diversification: Carbonated drinks dominate the top 10, but functional drinks and innovations like Pepsi's US market dominance show growing influence. Sustainability gaps, such as Pepsi's USD212 million positive gap value, highlight opportunities for enhanced communication.

Dairy Brands (Top 10)

• Despite a 6% total brand value decline, Yili remains the world’s most valuable dairy brand, securing its top position for five consecutive years. The sector faces price drops and reduced profitability.
• Performance: Innovations and digital strategies help brands like Yili navigate challenges, but overall resilience is key amid economic headwinds.

Key Trends and Methodology

• Brand Value Calculation: Based on intangible assets, including trademarks and marketing IP, using a "Royalty Relief" approach grounded in real-world brand usage and stakeholder perceptions.
• Brand Strength Index (BSI): Measures inputs, equity, and performance on a scale of 100 to assess brand resilience and growth potential.
• Sustainability: Plays a significant role in brand equity, with brands like Nestlé leading in perceptions, though performance gaps exist.

Conclusion

The report underscores the importance of innovation, sustainability, and adaptation in today's dynamic markets. Brands that excel in these areas can maintain or increase value despite economic challenges, offering strategic insights for future growth.