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Cookie Policy Summary

Overview

This policy explains how GfK uses cookies and other technologies to enhance website performance and user experience. It covers effective dates, definitions of cookies, purposes of use, and user controls. The policy was last reviewed on August 10, 2021, and aims to align with GDPR regulations.

What Are Cookies?

• Cookies are small text files that websites place on devices to store information, such as preferences or session data.
• They include first-party cookies (originating from the website being visited) and third-party cookies (from external domains).
• There are session cookies (expiring when the browser closes) and persistent cookies (remaining active for specified periods). GfK uses persistent cookies to remember user preferences across visits.

Types of Cookies Used by GfK

1. Strictly Necessary Cookies: Essential for core site functionality, such as accessing secure areas or submitting forms. They cannot be disabled without affecting site use.
2. Performance Cookies: Collect anonymous data on site usage, like popular pages and user navigation, to optimize performance and improve user experience. Tools like HubSpot and Google Analytics are employed.
3. Functionality Cookies: Enable personal preferences and services like social sharing widgets (e.g., Facebook, Twitter, LinkedIn) to enhance user experience; default settings often keep them disabled for privacy.
4. Preference/Targeting Cookies: Used by third parties, such as networks and advertisers, to deliver relevant ads based on browsing habits and limit ad exposure.

User Control

• Users can block cookies by adjusting browser privacy settings, but this may impair website functionality or prevent access to certain features.
• Browser settings can specify which sites use cookies, allowing selective blocking of unwanted cookies.

Additional Technologies

• Log Files: Track data like IP addresses and navigation for trend analysis and fraud prevention.
• Web Beacons (Balizas Web): Small code snippets used to monitor user activity and interactions; HubSpot and social media tags like Facebook's "Like" button are implemented.
• Analytics Tools: Google Analytics and Amplitude Analytics collect data on site visits, traffic sources, and user behavior to optimize campaigns, with user consent as the basis for processing.

Legal Considerations

• GDPR compliant; users consent to data processing in the US, with noted deficiencies in US data protection.
• Consent can be withdrawn at any time, affecting future data handling.
• Third-party providers and group companies are involved in data processing.

Further Information

• For more details, users can consult resources like www.allaboutcookies.org.
• GfK provides a detailed list of cookies, updated annually, covering expiration times, providers, and usage purposes.