20240109-招银国际-CES_2024_Preview__AI_PC,_AR_VR,_display_TV_and_auto_tech_to_be_the_highlights_10页_1mb

CES 2024 Tech Preview Summary

Overview

CES 2024, scheduled from January 9-12 in Las Vegas, focuses on emerging technology trends, with an emphasis on AI, autonomous systems, and innovation across various sectors. The event anticipates over 130,000 attendees and 4,000 exhibitors, serving as a key indicator for tech industry developments in 2024.

Main Trends

• AI PC: Major brands like Lenovo, Asus, Dell, and Samsung are launching AI-enabled PCs. Qualcomm's Snapdragon X Elite CPU, capable of running large generative AI models, is expected to drive this segment.
• AR/VR: Qualcomm's new XR2+ Gen 2 chip supports high-resolution displays and multiple cameras for AR/VR devices from companies like Samsung, Google, and HTC Vive.
• Display/TV: Trends include larger screens, AI integration, and rollable/foldable displays. Samsung and LG are showcasing innovations like transparent OLED TVs and advanced gaming monitors.
• Auto Tech: Electric vehicles (EVs) and autonomous driving are central, with Mercedes-Benz, Honda, and Kia unveiling concepts and technologies. Flying cars and AI assistants are highlighted by firms like XPeng and Sony.
• Smart Home and IoT: Samsung leads with AI-integrated kitchen products and partnerships (e.g., Tesla integration). Brands like Aqara and Qorvo present IoT solutions for smart homes and energy management.
• Robotics: LG and Samsung introduce AI-powered robots for home tasks and environmental monitoring. Innovations include energy-efficient robots and wearables like Shift Robotics' Moonwalkers.

Key Companies

• Lenovo, Luxshare, Goertek, BYD, and BOEVx are recommended by analysts for exposure to AI PC, AR/VR, and auto tech supply chains.
• Notable launches include Intel and AMD's new CPUs, Qualcomm's XR chips, and auto tech advancements from Mercedes-Benz and Honda.

Analyst Recommendations

CMB International Global Markets assigns BUY ratings to companies like Luxshare, FIT Hon Teng, Goertek, and BYD, citing potential outperformance in AI-related supply chains. HOLD or market-perform ratings are given to other firms based on valuation and growth prospects.

Key Takeaways

The report emphasizes AI as the dominant theme, with multiple catalysts expected in 2024 to benefit companies in electronics and auto tech. Investors should consider valuations and risks outlined in the analysis for informed decision-making.