2007-11-14-皮尤-Widespread_Interest_in_Rising_Oil_Prices_12页_64kb

Public Interest vs. Media Coverage on Oil Prices (November 2007)

• Public Interest: 44% followed rising oil prices very closely; this issue attracted significant public attention and was ranked as the most closely followed story by many adults.
• Media Coverage: Oil prices received limited media coverage (3% of newshole), making it an underreported topic compared to public interest.

Media Focus on Pakistan vs. Public Interest

• Media Coverage: Pakistan was the most heavily covered story (17% of newshole).
• Public Interest: Minimal attention from the public (11% followed very closely), with only 11% listing it as their top story.

Audience Differences

• Gender Differences: Women showed higher interest in the Chinese toy recall (e.g., 37% very closely followed). Men were more interested in oil prices.
• Aging Differences: Older Americans (≥50) were closer in interest to oil prices compared to younger groups.
• Political Leanings: Republicans were most likely to believe media coverage exaggerated economic issues (60% thought it made the economy seem worse).

2007 Most Closely Followed News Stories:

Campaign Coverage (2008)

• Electoral Attention: Overall interest declined; 15% of coverage on cable news focused on the campaign.
• Candidate Buzz: Hillary Clinton dominated press visibility (71% named her most followed candidate), with 61% saying they heard most about her. Republicans lacked similar visibility.

Top Media Coverage vs. Top Public Interest

• Common Themes: Both tracked terrorism, political instability, and economic issues like oil prices.
• Key Discrepancy: Pakistan received high media coverage but low public interest; similarly, oil prices had high public interest but limited media coverage.

Additional Findings:

• Chinese Toy Recall: Great interest among women and parents, with 37% of women following it very closely.
• Opinion on Economic Reporting: Most Americans (42% overall; especially Republicans) believe media coverage makes the economy seem worse than reality.

Report Summary Details

• This report merges findings from the Pew Research News Interest Index and coverage from the Project for Excellence in Journalism.
• Surveys were conducted between November 4-9, 2007, to measure media coverage.