Tastewise-2019年功能性食品报告（英文）-2020.12-22页_7mb

Functional Foods Report 2019 Summary

Core Content

The Functional Foods Report 2019 by Tastewise explores the growing consumer interest in foods and beverages that provide specific health and wellness benefits. As the global functional foods market is projected to exceed $275B by 2025, brands must understand the functional motivations behind food choices to stay competitive.

The report highlights the shift in consumer behavior toward seeking food that supports overall wellness, including functions like sleep, weight loss, stress relief, anti-inflammatory, anti-aging, brain health, gut health, skin care, and immune support. Tastewise leverages AI and data analytics to track these trends across social media, restaurant menus, and home recipes, providing actionable insights for food and beverage companies.

Main Points

• Consumer Demand for Functional Foods:

  • 37% of consumers are looking for functional benefits from their food and drinks.
  • There was a +23% increase in the number of consumers seeking wellness-related functions from food and drinks in 2019.
  • 1 out of every 3 food-related conversations centers on the functionality of food.

• Trend Analysis by Function:

  • Sleep: Social mentions of "sleep" related to food are up 28%. Tryptophan-rich "moon milk" is up 70% on social media, and 54 restaurants now offer it.
  • Weight Loss: Social mentions of weight loss are up +64% for coconut water and +88% for maple syrup. 2,534 restaurants offer coconut water, and +109% for provolone.
  • Wellness: Social mentions of "wellness" and food are up +40%. Smoothies, herbal tea, and pea protein are in high demand, with pea protein mentions rising +542%.
  • Energy: Social mentions of energy are up +23%. Wheatgrass, sesame, and peaches are gaining popularity, with wheatgrass growing +265%.
  • Stress Relief: Social mentions of stress relief are up +7%. Hemp oil, ashwagandha, and lavender are seeing significant growth, with hemp oil up +925%.
  • Anti-Inflammatory: Social mentions of anti-inflammatory foods are up +42%. Pumpkin, walnuts, and pomegranate are popular, with pumpkin growing +243%.
  • Anti-Aging: Social mentions of anti-aging are up +44%. Papayas and blackberries are in demand, with blackberries growing +179%.
  • Focus: Social mentions of focus are up +46%. Dates, sweet potatoes, and olive oil are popular for enhancing concentration.
  • Brain Health: Social mentions of brain health and food are up +46%. Dates, sauerkraut, and ginger are in demand.
  • Gut Health: Social mentions of gut health are up +42%. Peppermint, leafy greens, and watermelon are popular, with peppermint growing +119%.
  • Skin Care: Social mentions of skin care and food are up +44%. Collagen, goji berries, and kiwi are trending, with kiwi up +204%.
  • Depression: Social mentions of depression and food are up +42%. Brazil nuts, kefir, and maca are popular, with maca up +422%.
  • Sickness & Immunity: Social mentions of sickness and immunity are up +44%. Cloves and beets are popular, with clove mentions up +95%.

Key Ingredients & Trends

Conclusion

The report underscores the importance of aligning food products with specific wellness functions to meet evolving consumer demands. Tastewise provides brands with real-time insights and data-driven strategies to identify and capitalize on these trends, enabling them to innovate and market effectively in the functional foods space.