2026人生愿景_基于30国调查报告_26页_1mb

Life Aspirations 2026 Summary

Core Content

The Life Aspirations 2026 report is a global survey of 30 countries, conducted by Ipsos, focusing on how people perceive a successful life. The survey includes responses from 22,693 adults aged 18–74 (with variations by country), collected between February 20 and March 6, 2026. The report highlights a distinction between aspiration (what people want) and expectation (whether they believe they can achieve it), revealing a shared global view on success but differing levels of confidence in achieving it.

Main Findings

1. Economic Security as the Top Aspiration

• Stable full-time employment (65%) and home ownership (58%) are the most important markers of a successful life globally.
• These economic milestones are prioritized over traditional family markers such as marriage (25%) or parenthood (31%).

2. Gender Differences in Aspiration

• Men are more likely than women to view marriage (+7 percentage points) and parenthood (+5 percentage points) as important signs of success.
• This trend is consistent across almost all countries, indicating that traditional family values remain strong among men, but are not as central to women’s aspirations.

3. Generational Alignment with Aspirations

• Despite common narratives suggesting Gen Z is different, young adults align with older generations in terms of what they consider important life milestones.
• The key difference lies in expectations, not aspirations. Gen Z is the most skeptical about achieving milestones like home ownership or parenthood.

4. Regional and Cultural Variations

• Latin American countries (Mexico, Peru, Colombia) show the lowest importance placed on parenthood as a marker of success.
• Malaysia is the only country where marriage is considered the most important milestone (42%), while Indonesia ranks lowest at 10%.
• Europe exhibits wide variation, with Great Britain leading in home ownership (69%) and Germany ranking second from the bottom (38%).

5. Gen Z and the Aspiration-Expectation Gap

• Gen Z is more likely than other generations to express sadness if they never achieve key milestones.
• In Western countries, Gen Z is more likely to expect pet ownership than parenthood, with 58% expecting to own a pet versus 44% expecting to become a parent.

6. Income and Attainability

• Higher-income households are more likely to value traditional milestones and believe they can achieve them.
• Lower-income respondents are less certain about reaching these milestones, suggesting attainability is a key factor in confidence levels.

Key Insights

• Aspiration vs. Expectation: The report emphasizes that while people globally aspire to the same milestones, their confidence in achieving them varies significantly by generation and income level.
• Gen Z’s Future Outlook: Despite shared aspirations, Gen Z shows a lower expectation of achieving traditional milestones, which may be due to economic and social barriers rather than a shift in values.
• Emotional Impact: People are most likely to feel sad if they never achieve home ownership or stable employment, while reactions to parenthood are more mixed.
• Income Inequality: There is a clear link between income level and confidence in achieving life milestones, with wealthier individuals more likely to feel they can reach them.

Conclusion

The Life Aspirations 2026 report underscores a global consensus on the importance of economic security in defining a successful life. However, confidence in achieving these milestones is lower among younger generations and lower-income individuals. The report also highlights gender differences and regional disparities, with men and Western countries showing stronger alignment with traditional family markers. The emotional stakes of unmet milestones are high, especially for home ownership and stable employment, suggesting that these are not just personal goals but also deeply felt societal expectations.

For more detailed data and country-specific insights, refer to the Ipsos Generations Report 2026.