2022-03-21-CISCO-2021年数据隐私基准研究报告（EN）_24页_5mb

Privacy has become a mission critical component for organizations globally, with 90% of respondents stating they would not buy from organizations that do not adequately protect data. External privacy certifications are considered important by 91% of respondents, and privacy is integral to culture by 92%. This report highlights the growing importance of privacy, driven by regulations, customer expectations, and business value.

Key takeaways include:

• Privacy's Return on Investment (ROI) remains high, averaging 1.8x, with mature organizations and those integrating privacy with security seeing higher returns.
• Average privacy budget increased by 13% to $2.7 million, driven by investments in skills and technology.
• Data ethics and automated decision-making raise concerns, with 87% of organizations having ethical processes but 56% of consumers expressing distrust in AI use.
• Data localization is viewed as necessary by 92% but adds significant cost to 88% of organizations.
• Privacy metrics are widely reported to Boards, with 94% of organizations tracking and sharing privacy-related metrics.
• Organizational structure matters: Privacy offices located in security departments show higher ROI and maturity, with 43% reporting ahead of peers.

Methodology: Data from the Cisco Security Outcomes survey involving over 5300 security professionals across 27 countries, focusing on privacy practices, investments, and challenges.

Recommendations: Organizations should continue building privacy capabilities, ensure transparency in data usage, proceed cautiously with AI, and invest strategically in privacy to maximize benefits.