2017年-德勤全球_The_Deloitte_Millennial_Survey_2018_32页_2mb

2018 Deloitte Millennial Survey Summary

Core Content

The 2018 Deloitte Millennial Survey highlights the growing disillusionment among millennials and Gen Z with corporate behavior, emphasizing their desire for businesses to align with broader societal values. The survey, based on responses from 10,455 millennials and 1,844 Gen Z individuals across 36 countries, reveals a shift in perception from previous years, with millennials expressing more pessimism about business ethics and societal impact.

Main Findings

• Disillusionment with Business:

  • Millennials are increasingly disappointed with business motivations and ethics. Only 48% believe corporations behave ethically, down from 65% in 2017.
  • Just 47% think business leaders are committed to improving society, compared to 62% the previous year.
  • Three-quarters of millennials believe global businesses focus on their own agendas rather than considering wider societal needs.

• Industry 4.0 Concerns:

  • Millennials feel unprepared for the changes brought by Industry 4.0 technologies.
  • They expect businesses to help them develop the necessary skills, including "soft" skills like emotional intelligence and creativity, to succeed in this evolving landscape.

• Diversity and Inclusion:

  • Diversity is seen as a key factor in employee loyalty and job satisfaction.
  • Millennials and Gen Z associate diversity with a forward-thinking mindset, not just mechanical quotas.
  • Organizations with diverse leadership teams are perceived as more effective in fostering innovation, ethics, and talent development.

• Loyalty and Turnover:

  • Millennials are less loyal to employers, with 43% expecting to leave within two years.
  • Loyalty is more likely among those who perceive their organizations as prioritizing innovation and societal improvement.
  • Gen Z shows even less loyalty, with 61% indicating they would leave within two years if given the choice.

• Gig Economy Appeal:

  • Many young workers view the gig economy as an attractive alternative or complement to traditional employment.
  • This reflects a broader dissatisfaction with current employer practices and a desire for more flexibility and autonomy.

• Perception of Business Leaders:

  • Millennials believe business leaders have a more positive impact than political or religious leaders.
  • Despite this, 40% still see business leaders negatively, indicating room for improvement.

• Concerns and Priorities:

  • Climate change and income inequality are now among the top concerns for millennials.
  • In developed markets, climate change is a top concern, while in emerging markets, it's also a key issue.
  • Economic optimism remains high, with 45% expecting improvement, but social and political optimism is lower.

• Educational Diversity:

  • Educational background is a significant diversity issue, especially in emerging markets.
  • Both millennials and Gen Z see educational diversity as an area where businesses should focus more.

Key Insights

• Employer Priorities:

  • Millennials perceive a mismatch between what they believe businesses should achieve (e.g., societal improvement, innovation) and what they observe (e.g., profit maximization).

• Workplace Culture and Flexibility:

  • Positive workplace culture and flexibility are critical for retaining young workers.
  • Millennials and Gen Z value opportunities for continuous learning and development.

• Leadership and Impact:

  • Young workers are looking for leaders who are proactive in making a positive impact.
  • Companies that align with their values in terms of purpose, culture, and professional development are more likely to attract and retain talent.

• Future Outlook:

  • Millennials are more optimistic about the economy than about social and political progress.
  • Gen Z shows similar economic optimism but is more pessimistic about career opportunities compared to older generations.

Conclusion

The survey underscores the need for businesses to adapt to the evolving expectations of young workers. To thrive, companies must not only focus on financial performance but also demonstrate a commitment to societal impact, diversity, and employee development. By addressing these areas, businesses can enhance loyalty, improve their reputation, and better prepare their workforce for the challenges of Industry 4.0.